This is a Fully Remote Job
About Our Client:
This organization operates in the document workflow automation industry, addressing the challenge of inefficiencies in creating, managing, and signing digital documents such as proposals, quotes, and contracts. It provides an all-in-one platform designed to streamline these processes for fast-scaling teams, supporting over 65,000 growing organizations.
About the Opportunity:
The SENIOR PRODUCT MARKETING MANAGER, WORKFLOWS is responsible for leading the go-to-market strategy for a core product pillar focused on workflows that guide customers from document initiation to completion. This role is critical in demonstrating the value of workflows to buyers, developing positioning and messaging, partnering closely with product and R&D teams to influence roadmap and launches, and driving adoption and expansion to enhance customer outcomes.
Responsibilities:
- Conduct customer research to align workflows with real business tasks and problems.
- Develop positioning and messaging for the workflows product family.
- Define and communicate the role of AI within workflows, emphasizing trust and automation.
- Collaborate with product and R&D to prioritize workflow development and define success metrics.
- Enhance discoverability and sales enablement for workflows across product and marketing channels.
- Plan and execute impactful product launches with comprehensive training and communication.
- Identify opportunities to increase workflow adoption and run campaigns to expand usage.
Requirements:
- Minimum 5 years in marketing with at least 3 years in B2B SaaS product marketing.
- Experience marketing workflow, automation, or process-related software.
- Practical knowledge and application of AI technologies in marketing.
- Proven ability in customer research that influences product decisions.
- Strong ownership mindset and ability to operate in ambiguous environments.
- Discipline in setting and tracking success and kill metrics for product initiatives.
Pay Range and Compensation Package:
- The annual OTE range is $140k to $160k.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.