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Growth Marketing Lead

RemoteHunterUnited States
Remote · Jacksonville, FLMid-Senior Level

Skills

  • META ADVERTISING
  • PAID MEDIA BUYING
  • DIRECT-RESPONSE MARKETING
  • CAMPAIGN OPTIMIZATION
  • LEAD GENERATION
  • APPOINTMENT BOOKING CAMPAIGNS
  • BUDGET MANAGEMENT
  • AUDIENCE TARGETING
  • BIDDING STRATEGIES
  • CREATIVE TESTING
  • AD COPYWRITING
  • VIDEO SALES LETTER SCRIPTS

About the role

About Our Client:

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. They support financial advisors by generating qualified appointments with high-net-worth prospects, using a video sales letter methodology that has created over $45 billion in AUM pipeline nationally. The organization operates with a performance-first approach to meet specific cost, show, and close rates for their clients' practices and is currently experiencing significant growth.


About the Opportunity:

The GROWTH MARKETING LEAD role involves managing a portfolio of client accounts with full ownership of media buying, strategy, messaging, creative testing, and client communications. The position requires leading client performance and retention efforts by applying direct-response marketing strategies and optimizing campaigns to achieve targeted outcomes.


Responsibilities:

  • Serve as the primary strategic contact for a portfolio of clients
  • Lead regular client meetings discussing performance and strategy
  • Prepare and deliver performance reports ahead of calls
  • Translate data into actionable recommendations
  • Build and maintain strong client relationships to support retention and growth
  • Identify account risks and opportunities proactively
  • Build, launch, and optimize Meta lead generation and appointment booking campaigns
  • Manage budgets, audiences, bidding, account structure, and creative tests
  • Monitor campaign performance against key acquisition metrics
  • Diagnose and improve underperforming campaigns
  • Develop and execute structured testing strategies across various campaign elements
  • Write direct-response ad copy and video sales letter scripts
  • Create and test creative concepts including hooks, angles, and messaging
  • Collaborate with video editors and guide creative direction
  • Utilize AI tools to support research and copy development
  • Set up and troubleshoot tracking systems, pixels, and conversion events
  • Manage integrations and lead-routing workflows
  • Resolve technical issues across platforms and client systems
  • Analyze funnel performance to identify and address problems


Requirements:

  • Minimum 5 years of hands-on paid media experience with significant Meta advertising responsibility
  • Experience managing multiple client accounts and leading client-facing strategic conversations
  • Proven ability to meet defined performance targets and support client retention
  • Strong direct-response copywriting skills
  • Experience in creative concept development and testing
  • Knowledge of conversion tracking, pixels, and marketing automation
  • Strong communication, organizational, analytical, and problem-solving skills


Preferred Experience:

  • Financial services marketing
  • Lead generation and appointment-setting campaigns
  • Video sales letter marketing
  • High-ticket or considered-purchase funnels
  • Experience in a performance marketing agency
  • Direct-response advertising expertise


Pay Range and Compensation Package:

  • Upper compensation range $115K+ for candidates demonstrating advanced skills in direct-response ad copy, video scripts, creative messaging, and funnel optimization, especially within financial services and compliance-sensitive advertising.


Benefits & Perks:

  • Paid Time Off, including vacation, sick time, and public holidays
  • Training and Development
  • Work From Home
  • Flexible Schedule
  • Performance Bonus


Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.


Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

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