Posted by Oak Recruiting on behalf of Wander
Remote (United States) · Full-time · $120K to $150K base salary
About Wander
Wander is a technology and hospitality company building a better way to discover, book, and operate premium vacation rentals. Our business includes a curated consumer marketplace, a white-glove property management service, and WanderOS, our software platform for short-term-rental and hospitality operators.
WanderOS is an all-in-one direct-booking platform for property managers. It connects to their existing PMS and turns their listings, photos, pricing, and availability into a branded, conversion-focused website and booking experience, helping operators increase direct bookings and reduce their dependence on OTAs.
About the Role
We're hiring a data-driven, hands-on Paid Social Marketing Manager to work closely with our Director of Performance Marketing to plan, launch, and optimize customer acquisition across paid channels.
This is a hands-on, in-platform role. You'll be in Ads Manager every day building campaigns, reading the data, and iterating on the next round of creative. You'll work across Meta, Google, LinkedIn, TikTok, and emerging AI-surface channels like OpenAI Ads, marketing individual properties and portfolios to travelers who care about design, privacy, and the quality of the stay.
We use AI strategically at Wander. Claude and similar tools are part of how this team works every day: analyzing performance data, drafting and iterating creative, auditing tracking, and building reporting. We're looking for someone who already works this way, or is genuinely excited to.
What You'll Own
- Launch and manage full-funnel paid campaigns primarily across Meta and Google, plus LinkedIn, TikTok, and OpenAI Ads
- Own campaign structure, targeting, audience testing, bidding, budgets, and creative
- Oversee budget pacing and allocation across channels and properties
- Run both acquisition and retargeting programs
- Brief, concept, and iterate on static, video, and UGC ad creative with our in-house creative team
- Build and maintain property catalogs and feeds powering dynamic and travel-format ads
- Report monthly on ROAS, CPA, CTR, CPC, CVR, cost per booking, and booking value
- Build repeatable systems for launches, optimization, experimentation, and reporting
What We're Looking For
- 2 to 3 years of hands-on paid social experience as the person actually building and optimizing campaigns
- Fluency in Meta Ads Manager and Google Ads; working proficiency in LinkedIn Ads or TikTok Ads
- Comfort with tracking and attribution (Meta Pixel and Conversions API)
- Strong understanding of campaign structure, audience targeting, bidding, and conversion tracking
- Creative strategy experience: you've briefed creative, run structured tests, and can explain why an ad works
- Hands-on experience with product feeds, catalogs, and dynamic ad formats
- Real budget ownership with accountability for efficiency, not just spend
- Strong communication and organization for a remote, cross-functional role
- Daily fluency with AI tools, and judgment on where outputs need a human check
Nice to Have
- Travel, hospitality, marketplace, or other high-consideration category experience
- Premium or luxury brand experience
- Server-side tracking and first-party data strategy
- Early hands-on time with ChatGPT Ads or other AI-surface ad platforms
- Exposure to B2B or two-sided business models
Unfortunately no visa/transfer sponsorship.
Easy apply here