Role Description The VP of Marketing & Brand Strategy is a full-time, remote role responsible for shaping and executing the overall marketing vision for Salon Bamboo Aveda. This role leads brand positioning, messaging, and visual identity across digital, social, and traditional channels to strengthen awareness, loyalty, and customer acquisition. Day-to-day responsibilities include developing integrated marketing plans, overseeing market research and consumer insights, managing campaigns and promotions, and coordinating public relations activities. The VP partners with leadership and cross-functional teams to align marketing strategies with business goals, oversee budgets and performance metrics, and ensure consistent brand standards in all customer touchpoints. This role also mentors marketing team members, manages agency and vendor relationships, and continuously evaluates new opportunities to grow the brand’s reach and impact.
Qualifications
- Candidates should possess strong skills in Market Planning and Marketing Management to design and execute comprehensive, data-informed marketing strategies.
- Candidates should possess skills in Market Research to analyze customer behavior, industry trends, and competitive landscapes for strategic decision-making.
- Candidates should possess skills in Marketing to manage campaigns, promotions, and digital initiatives that drive brand awareness and revenue.
- Candidates should possess skills in Public Relations to oversee media outreach, reputation management, and brand storytelling across external communications.
- Proven leadership experience in marketing or brand strategy, preferably within cosmetics, beauty, or consumer brands.
- Demonstrated ability to develop and manage budgets, KPIs, and performance reporting for marketing programs.
- Excellent written and verbal communication skills, with the ability to present strategies and results to senior stakeholders.
- Experience working in or leading remote teams, with strong collaboration and time-management abilities.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or relevant certifications are a plus.