Product Communications Director

Role Description The Product Communications Director is a full-time, remote role responsible for leading communication strategies that support Hospital Universitario Virgen Macarena’s products, services, and initiatives. This role oversees the planning, creation, and distribution of key messages across internal and external audiences, ensuring consistent and clear communication. Day-to-day responsibilities include drafting and reviewing communications materials, coordinating with cross-functional teams, and aligning product messaging with organizational goals. The director manages communication campaigns, monitors media coverage, and provides guidance on messaging for product launches, updates, and stakeholder communications. This role also involves measuring the impact of communications activities, refining strategies based on data and feedback, and maintaining strong relationships with relevant partners and stakeholders.
Qualifications

• Demonstrated expertise in Communication and Strategic Communications, with the ability to develop and implement comprehensive communication plans.
• Experience managing Media Relations and Public Relations to support product visibility and organizational reputation.
• Proficiency in crafting and overseeing Press Releases, ensuring accurate, timely, and impactful messaging.
• Strong leadership and stakeholder management skills, including experience collaborating with clinical, operational, and marketing teams.
• Excellent written and verbal communication skills in en_US, with the ability to translate complex information into clear, accessible content.
• Proven ability to work effectively in a remote, full-time environment, managing multiple projects and deadlines.
• Background in healthcare, hospital communications, or related sectors is highly beneficial.
• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field; advanced degree or equivalent experience is an asset.
• Experience with digital communication tools, analytics platforms, and content management systems to track performance and optimize messaging.