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Gremlin is hiring a Sr. Content Marketing Manager, B2B SaaS for a remote, US-based role with a stated salary range of $145,000 - $165,000.
Reporting to the VP of Marketing, you'll own SEO, AEO, and GEO strategy, build executive thought leadership, and create content that connects engineering audiences to measurable pipeline and revenue. This role calls for 5+ years of B2B SaaS content marketing experience and daily, hands-on use of AI tools.
Open the full role on SalaryGuide to explore the job breakdown and tailor your resume to the JD, particularly your results in technical storytelling, executive audience growth, and AI search visibility.
Role Snapshot
- Title: Sr. Content Marketing Manager, B2B SaaS
- Company: Gremlin
- Location: Remote, based in the US
- Salary range: $145,000 - $165,000
- Experience: 5+ years in B2B SaaS content marketing
- Reports to: VP of Marketing
Company Overview
Gremlin helps software teams find and fix reliability risks before they become incidents. Its Reliability Platform supports proactive monitoring and testing, reliability standards, and automated reliability practices across organizations. Gremlin works with hundreds of the world's largest organizations and specializes in Chaos Engineering and reliability testing.
About the Role
You'll help shape Gremlin's content marketing strategy and own the launch, experimentation, and improvement of content across owned, earned, and paid digital channels. The role combines technical storytelling, executive thought leadership, search visibility, and AI-assisted production with accountability for business outcomes.
Responsibilities
- Own SEO, AEO, and GEO strategy so Gremlin is found and cited in Google, AI Overviews, ChatGPT, Claude, and Perplexity when engineers research reliability.
- Build and run an executive thought leadership program for the CEO and leadership team, including ghostwritten LinkedIn posts, bylines, and talk abstracts.
- Produce short- and long-form content for engineering leaders, including blogs, multi-format case studies, original research, and short-form video for social and sales.
- Report on leads, pipeline, revenue influenced, and AI visibility, including citations and share of voice on priority prompts. Shift effort toward what works.
- Manage content, design, and SEO/AEO agency partners, deciding what stays with vendors, moves in-house, or uses AI-assisted workflows.
- Build and document repeatable AI workflows for research, drafting, repurposing, and optimization while maintaining technical accuracy and brand voice.
- Continually research, recommend, and evaluate new content strategies.
Qualifications
- 5+ years of B2B SaaS content marketing experience, ideally at a scaling SaaS startup.
- Strong understanding of marketing, B2B technology buyers, and their journey, with a focus on pipeline and revenue outcomes.
- Daily, hands-on use of AI tools and working knowledge of AEO/GEO and how AI search is changing content strategy.
- Success translating technical material into compelling copy and calls to action.
- Experience producing and editing written, video, and visual content, including short-form video for LinkedIn and YouTube; managing content calendars; and driving engagement across owned, earned, and paid channels.
- Demonstrated executive LinkedIn audience growth, supported by results such as follower growth, impressions, or inbound podcast and speaking requests.
- Experience improving and tracking brand visibility in AI answer engines.
- Experience with Google Analytics, Search Console, and Tag Manager, plus an SEO/AEO platform such as Ahrefs or Semrush.
- Excellent communication and collaboration skills, with a willingness to experiment, learn, and grow.
Gremlin encourages interested candidates to apply even if they do not meet every criterion. Strength in a few areas, alongside interest and capabilities in others, is welcome.
Compensation and Benefits
- Expected salary range of $145,000 - $165,000. The final offer reflects experience, assessed skills and ability, budget, and market data.
- Equity.
- 401(k) matching.
- Flexible time off and paid company holidays.
- Other benefits as part of a competitive total compensation package.
Gremlin welcomes direct conversations about salary.
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