Volunteer: Google Ads Optimization for CERTcuit, Inc.

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities: -Development of or updates to our nonprofit's Google Ads strategy -Training one or two staff members on how to update Google Ads and monitor their performance -Setting up integration between Google Ads and Google Analytics -Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills. CERTcuit has partnerships that grant access to several LMS and training programs, but is struggling to get the word out about them. This project will help us better utilize our Google Ads grant to get the word out about our organization and programs. To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us. CERTcuit, Inc. Mission: To connect people—especially working adults and underrepresented professionals—to skills, certifications, networks, and structured cohort pathways that enable entry, reemployment, job stability, and career mobility in STEAM (Science, Technology, Engineering, Arts, Math) fields.