Company Description Uptiq is an AI-powered operating layer for financial institutions, designed to unify growth, origination, and continuous service without replacing existing systems. Its platform automates decisions, coordinates workflows, and layers intelligence over current tools so teams can work faster and more accurately with built-in governance. Key offerings include QORE, an operating layer for orchestrating financial work; Agents, digital workers that execute complex workflows; and Suites, pre-configured solutions for lending, servicing, risk, and growth. Trusted by over 150 financial institutions and backed by more than $55M in equity funding, Uptiq has processed over $1 billion in transactions. The company is a leading AI partner for highly regulated industries, focused on speed, scale, and operational excellence.
Role Description The Product Marketing Manager is a full-time, remote role responsible for positioning and promoting Uptiq’s platform and solutions to financial institutions. This role develops and executes go-to-market plans for new and existing products, including messaging, value propositions, and launch strategies. Day-to-day tasks include conducting market and competitive research, segmenting target audiences, and collaborating with product management, sales, and marketing teams to align product features with customer needs.
The Product Marketing Manager creates enablement materials such as sales collateral, presentations, and case studies, and partners closely with sales to drive adoption and revenue growth. This role also analyzes performance data and customer feedback to refine messaging, improve campaigns, and inform future product directions.
Qualifications
- Strong skills in market research and competitive analysis to understand customer needs and industry trends.
- Experience developing and executing go-to-market strategy, including product positioning, messaging, and launch planning.
- Demonstrated collaboration with Sales teams, including creation of sales enablement content and support for revenue goals.
- Background in Product Management and Product Marketing, with the ability to translate technical capabilities into clear business value.
- Proven experience in B2B SaaS marketing and experience in financial services and highly regulated industries
- Excellent written and verbal communication skills, with the ability to craft concise, compelling narratives for technical and non-technical audiences.
- Comfort working in a remote environment, with strong organizational skills and the ability to manage multiple projects and stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Familiarity with marketing analytics tools and CRM or marketing automation platforms to measure and optimize campaign performance.