Posted via SalaryGuide — the career platform built for marketers.
Xplor is hiring a remote Marketing Specialist to support demand generation and go-to-market programs across its Field Services portfolio. The role pays $70,000-$80,000 per year and is open to U.S.-based candidates outside Hawaii and Alaska.
The role spans paid media, email, web, social, content, webinars, events, customer marketing, product launches, and campaign reporting. Xplor is looking for someone with 2+ years of B2B, SaaS, demand generation, campaign management, or related marketing experience.
Before applying, use SalaryGuide to benchmark the $70K-$80K range against comparable marketing roles, review the role context, and tailor your resume to this JD.
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Role Snapshot
- Original title: Marketing Specialist
- Company: Xplor
- Location: 100% remote within the U.S., excluding Hawaii and Alaska
- Salary: $70,000-$80,000 per year
- Seniority: Mid Level
- Employment type: Full-time
- Experience: 2+ years
Company Overview
Xplor provides cloud-based technology and payment solutions for small and medium-sized businesses. Xplor Field Services supports contractors and service businesses through software products including FieldEdge and Service Autopilot.
About the Role
This is a hands-on marketing role supporting the Marketing Director and broader team with integrated demand generation across the Xplor Field Services portfolio. The role coordinates campaigns across multiple channels while working with Product, Product Marketing, Sales, Customer Success, and other teams to support product launches, customer communications, pipeline generation, and revenue goals.
Responsibilities
- Plan, build, launch, and optimize integrated demand generation campaigns across email, paid media, social, web, content, webinars, events, partners, and customer marketing.
- Manage campaign calendars, briefs, timelines, dependencies, approvals, deliverables, tracking, and performance reviews.
- Partner with Product and Product Marketing on product launches, enhancements, go-to-market plans, and customer communications.
- Develop and distribute campaign content including emails, landing pages, social posts, blogs, customer stories, webinars, and sales materials.
- Build and quality-check campaign assets and workflows within the marketing technology stack.
- Coordinate audience segmentation, list management, lead routing, campaign tracking, and reporting with Marketing Operations and Revenue Operations.
- Maintain dashboards covering campaign engagement, funnel progression, pipeline contribution, and channel performance.
- Collaborate with Sales, Business Development, Customer Success, Support, agencies, contractors, and other stakeholders on campaign execution and launch readiness.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, a related field, or equivalent practical experience.
- 2+ years of experience in B2B marketing, SaaS marketing, demand generation, campaign management, or a related discipline.
- Experience coordinating multi-channel campaigns while managing multiple deadlines.
- Working knowledge of email marketing, digital advertising, social media, web content, and campaign analytics.
- Comfortable using CRM, marketing automation, project management, analytics, and collaboration tools.
- Strong project management, organization, attention to detail, and written and verbal communication skills.
- Practical experience using AI tools to improve marketing quality, speed, research, analysis, or productivity.
- Must be legally authorized to work in the U.S.; Xplor does not provide visa sponsorship.
Compensation and Benefits
- Base salary: $70,000-$80,000 per year
- May be considered for a discretionary bonus
- Paid parental leave programs
- 3 extra days off to volunteer through #GiveBackDays
- Diversity & Inclusion initiatives and Global Mentorship Program
- Access to free mental health support
- Flexible working arrangements
Apply Through SalaryGuide
Open the full role on SalaryGuide to review the job details and context, compare the $70K-$80K salary with relevant marketing compensation benchmarks, and tailor your resume to the position before applying.
This role is especially relevant for marketers looking to build broader experience across demand generation, SaaS product launches, digital channels, customer engagement, analytics, and go-to-market execution.
