Growth Marketing Lead

🧭 The Role

We're hiring our first growth marketer. You'll own how a technical, marketing-resistant audience — game developers — discovers our product, and you'll build that engine from scratch.

Game developers have been sold to their entire careers. Asset store spam. Newsletters nobody opens. Sponsored reads that fool no one. The brief here is explicit: don't run the standard playbook. Build the kind of thing a developer forwards to a friend.

This is a hands-on IC seat. Execution is the job.

⚡ Why This One Is Different

• First growth hire. No inherited dashboards, no legacy attribution model, no one else's roadmap to maintain. You define the function.
• Real budget, real runway. $13M raised. Channels are funded, not theoretical.
• ~25 people, flat. No approval layers between an idea and a live campaign.
• Full-funnel ownership. Paid, organic, social, and creator — one person, one strategy, no channel silos.
• An audience worth the challenge. Winning developer trust is hard, durable, and genuinely fun to solve.

🛠️ What You'll Own📈 Paid acquisition Strategy, execution, and optimization across Google, YouTube, Reddit, and X. Own budget allocation, creative testing, and CAC/payback reporting.

🔎 Organic search End-to-end: content SEO, technical SEO, and AEO (answer engine optimization). Build the content architecture, not just the calendar.

💬 Social distribution Build company social from a blank page. Define voice, cadence, and format for platforms where developers actually spend time.

🤝 Creator partnerships & community Identify, negotiate, and manage relationships with creators and community leaders. Turn product moments into community amplification.

📊 Measurement Instrument the funnel. Define the metrics that matter, report on them honestly, and kill what isn't working.

🔍 What We're Looking For

What you need to bring:

• 4–6 years in growth marketing or demand generation
• Demonstrated ownership of paid channels with meaningful budget accountability
• Working knowledge of SEO across content and technical dimensions
• Track record building a channel or program from zero, not just scaling an existing one
• Comfort operating without process, headcount, or a playbook handed to you

Preferred experience:

• Experience marketing to technical audiences (developers, engineers) or gaming communities
• Familiarity with creator/influencer partnership models
• Hands-on experience with AEO or LLM-era search visibility
• Personal familiarity with game development tools or workflows

💰 Compensation & Benefits

• Base salary: $120,000 – $185,000 USD annually. Final offer within this range is determined by experience, demonstrated skill, and location.
• Equity: Meaningful early-stage grant.
• Remote: Work from anywhere in North America where the company is authorized to employ.
• Full benefits package details shared during the interview process.