Demand Generation Lead

How to Apply:

https://recrebox.com/careers/demand-generation-lead/

(Only applicants who apply directly on our website will be eligible to move forward in the interview process.)

Location: Remote, US

Organization: RecRe, Inc.

Reports to: CEO

Schedule: Full-time. Core working hours follow US Eastern business hours; the rest of the week flexes around campaigns, events, and travel.

Position Overview

RecRe is hiring a results-driven demand generation lead to turn what we do on campus into pipeline for the sales team. You will create the content and run the campaigns, and you will be measured on what they produce: engaged contacts, booked meetings, and opportunities for our sales team.

We have separated ourselves by injecting real human interactions into everything that we do. We show up on campus, we know our partners by name and we build relationships that last past the contract. That is why campuses expand with us and recommend us to each other. Higher education is a small industry, so the marketing has to sound like it comes from people who live in it: real campuses, real stories, and faces our partners recognize.

You will work directly with our CEO, who runs marketing today. We have a large library of raw material waiting to become finished assets: install footage, campus stories, usage data, customer conversations, and product and hardware detail. Your job is to ship it, measure what it does in HubSpot, and put more behind what works and less behind what does not. Every week you should be able to say what went out, what it produced, and what you are changing next.

This is a hands-on role on a small team. You will produce, review, and publish the work yourself, with tight feedback loops and a short path from idea to live. As your results prove out, the scope will grow and more of the strategy will fall under your purview.

Key Responsibilities

• HubSpot and demand generation. HubSpot is the center of our marketing operation and it will be your primary destination every day. You will run campaigns, marketing emails, contact and lifecycle management, landing pages, and reporting. You will be accountable for opportunity creation alongside sales, and you will be in the numbers weekly.
• Content production. Create, produce, and edit content across email, blog, web pages, social, video, webinars, and sales enablement. Take existing raw material and turn it into finished assets using the pre-defined RecRe design system.  
• Product launches and customer communication. We ship new hardware and software features regularly. You will execute how those launches reach campuses and prospects while partnering with our customer success and product teams to communicate the updates. 
• Social and paid advertising. Run social planning and posting. Execute and optimize paid initiatives across search and social. Report on what worked and bring recommendations.
• Conferences and campus visits. Support in-person events with higher education administrators and associations, and travel to campuses. Expect 5 to 10 days of travel per quarter. The relationships we build at these events are a real part of how this company grows, and you will be part of building them.Other duties as assigned by your supervisor.

Tools: Asana, Notion, HubSpot, Slack, Google Workspace, Claude Cowork, and modern AI tools.

What Success Looks Like

• By 30 Days: You know our audience, our voice, and how our HubSpot and design system are set up. Your first pieces are live across email, social, and web, and you have sent your first marketing email from HubSpot. You have started a weekly report you will keep for the rest of the job: what went out, what it produced, and what you are changing next.
• By 60 Days: You run day-to-day content and social without direction on each piece, and the CEO is reviewing your work rather than assigning it. You have run one campaign end to end, from brief to assets to email and landing page to handoff to sales, and you have made at least one change because of what its results showed.
• By 90 Days: You can point to at least one opportunity in HubSpot that came from a campaign you ran. You can explain which channels are working and which you have pulled back on. You bring a plan for next quarter built on what the numbers told you, not just a content calendar.

Tools: Asana, Notion, HubSpot, Slack, Google Workspace, Canva, Adobe Creative Cloud, Google Ads, Google Tag Manager, Facebook Ads, LinkedIn Ads, WordPress, Claude Cowork, and modern AI tools.

Qualifications

Must have

• Bachelor’s degree in marketing, communications, or a related field
• Hands-on experience running campaigns in HubSpot, including email, workflows, lifecycle stages, and reporting
• A portfolio of published work (email, blog, social, video) you produced and shipped yourself. 
• Fluency with AI tools in a production workflow, paired with the judgment to know when the output needs another pass
• 3+ years of experience in B2B marketing
• An example of a campaign you ran where you can name the metric, what you changed, and what moved.
• Experience working closely with a sales team and being held to pipeline or opportunity targets
• Experience working in a remote environment
• Willingness to travel regionally and nationally 5 to 10 days a quarter
• Strong communication, relationship-building, and organizational skills

Nice to have

• Knowledge of earned and paid media, ideally in the education sector
• Photo and video production and editing
• Basic SEO knowledge
• Publishing in WordPress
• Experience producing work inside an existing brand or design system.

Who You Are

• You are analytical, you take initiative, and you work well independently, because a lot of this job is deciding what to make next and making it.
• You are interested in the people on the other end of the work.
• You want to meet our campus partners, hear how they use RecRe, and turn that into something worth reading.
• You are comfortable producing, reviewing, and publishing content end to end.
• Direct feedback does not scare you and you’re able to quickly iterate based on that feedback.
• You are a creative collaborator who makes the work stronger by being in the room.
• You take real pride in what you put your name on, and you notice the details other people skip.
• You measure what you ship. If something is not working you can tell us why and what you are trying next.

Compensation and Benefits

• $70,000 to $85,000 annual salary based on experience, with opportunity for additional quarterly performance bonuses tied to marketing-sourced opportunities
• 100% premium coverage for health, dental, and vision
• Flexible PTO

Who We Are

RecRe helps campuses engage students in real life. Our automated lending lockers make it easy for students to borrow gear, equipment, and supplies anytime through a self-service system that supports recreation, residence life, student unions, and other departments.

We partner with nearly 90 campuses across the country, including Penn State, Auburn University, the University of Cincinnati, and Harvard. We’re growing quickly and expanding into new markets.

We are a small, fast-moving team that values curiosity, creativity, and accountability. Everyone on our team contributes directly to how campuses and organizations bring people together in the real world.

RecRe is an equal opportunity employer.

We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. If you need an accommodation during the hiring process, let us know. A comprehensive background check is required for this role.