VP of Marketing, gt.school (Remote) - $200,000/year USD

This is not a position about managing campaigns. This is about owning growth. Most marketing leadership positions define success through impressions and volume of activity. This role defines it through enrollments. At gt.school, demand is already present. Families are searching for a credible, high-performance K–8 option designed for gifted learners. Our AI-powered approach accelerates mastery and allows students to focus on advanced interests and real-world capabilities. The product is proven. The market is prepared. What we require now is a marketing leader capable of converting this demand into meaningful scale. You will have full ownership of the enrollment engine for GT Anywhere and direct influence over brand strategy across virtual, campus, and summer offerings. Your mandate is clear: transform high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative name in gifted K–8 education. No playbook will be handed to you. You will design the funnel, establish positioning, lead experimentation, and create a dependable execution system using agencies, freelancers, and technology. You will work with autonomy and carry direct accountability for outcomes. If you seek ownership of a tangible target and the authority to construct the system that delivers it, let's talk. What You Will Be Doing

• Taking full ownership of the enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion performance, and customer acquisition cost
• Leading continuous experimentation efforts to detect and resolve high-impact conversion obstacles
• Leveraging GenAI tools and AI-powered workflows to enhance marketing analysis, creative development, funnel diagnostics, and execution velocity
• Developing the annual marketing strategy for virtual, campus, and summer programs, covering positioning, segmentation, channel allocation, budget planning, and measurable objectives
• Creating a high-velocity execution framework that delivers consistently through agencies, freelancers, AI platforms, and marketing systems
• Collaborating directly with enrollment and school teams to convert family insights into more effective messaging and higher-performing creative assets

What You Won’t Be Doing

• Leading awareness-focused campaigns without direct accountability for enrollments
• Serving as a request handler for one-off marketing tasks with ambiguous return on investment
• Relying on lengthy approval cycles or large bureaucratic structures to move forward
• Focusing on vanity metrics that do not connect to enrolled families

VP Of Marketing Key Responsibilities Develop and operate a full-funnel growth system that transforms existing demand into 1,000 enrolled families while establishing gt.school as the defining brand in gifted K–8 education. Basic Requirements

• Bachelor's degree (BA or equivalent)
• 10+ years of experience leading full-funnel marketing strategy and delivering measurable results in startup, technology, or high-growth settings
• Proven accountability for hard conversion metrics including enrollments, revenue, customer acquisition cost, and conversion rates
• Strong analytical capability in funnel performance with a history of identifying problems and prioritizing high-impact solutions
• Experience establishing brand strategy, positioning, and messaging at the company level
• Practical fluency with GenAI, including concrete examples of applying AI tools or AI-enabled workflows to enhance marketing productivity, execution speed, analytical quality, or business results
• Demonstrated ability to design and manage scalable execution systems leveraging agencies, freelancers, AI tools, and marketing technology
• Ability to work full-time (40 hours/week) in a remote capacity based in the United States

About Gt.school GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential. They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged. This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms. GT School students explore their passions, develop critical thinking skills, and learn to innovate. Because that's where genius lies.GT School is where gifted minds turn potential into power. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you! Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic. Crossover Job Code: LJ-5750-US-Charlott-VPofMarketing.007