Kendal Nutricare is a rapidly expanding leader in the nutrition industry, renowned for creating high-quality, trusted products for every stage of life. With a strong family-owned, purpose-driven ethos, Kendal Nutricare develops and markets a range of nutritional products including Kendamil infant and toddler formulas, Kendalife adult nutrition, and a variety of early childhood nutrition options. Recognized as one of Europe’s fastest-growing food and drink companies in 2025, the company boasts a significant global footprint, with Kendamil now ranking as one of the fastest-growing baby brands worldwide. The company’s commitment to quality is exemplified by its production in the UK, utilizing British full-cream milk and avoiding palm oil and unnecessary additives. Kendal Nutricare’s mission is to support families through innovative, honest, and wholesome nutrition solutions, building long-term trust and community engagement across over 45 countries.
About The Role
The Brand Marketing Manager for KendaKids will be a pivotal figure in shaping and executing the brand’s marketing strategy within the infant and children’s nutrition segment. This role is responsible for translating brand vision into compelling campaigns, product launches, community initiatives, and experiential events that resonate with parents and children. The successful candidate will work collaboratively with cross-functional teams including Creative, Paid Media, Social, Creator, Healthcare, and Retail, leveraging insights, trends, and competitive intelligence to strengthen KendaKids’ market positioning. The role entails owning the brand’s identity, maintaining brand health, and fostering community advocacy, ensuring consistent messaging and brand representation across all channels. The ideal candidate will have a strategic mindset, a passion for consumer brands, and a proven track record of delivering impactful marketing campaigns in a fast-paced environment.
Qualifications
- Minimum of 5+ years experience in brand marketing, integrated marketing, or campaign management
- Proven experience in Consumer Packaged Goods (CPG), particularly in food, beverage, supplements, beauty, or health-related consumer categories
- Demonstrated success in managing brand campaigns from conception to launch with measurable results
- Strong project management skills with the ability to coordinate multiple initiatives and external partners
- Experience briefing and overseeing creative and content production processes
- Familiarity with regulatory and claims approval processes within the nutrition or health sectors
- Experience working within a fast-scaling, founder-led consumer brand environment
- Proficiency with marketing tools such as Sprinklr, Canva, CapCut, Asana, Slack, and Meltwater
- Excellent communication, strategic thinking, and collaboration skills
- Translate KendaKids’ brand strategy into integrated marketing campaigns, product launches, and consumer experiences that embody the brand promise
- Manage seasonal and ongoing brand initiatives from concept development to execution, collaborating with internal teams, agencies, and partners
- Create compelling brand narratives and launch toolkits for new products, coordinating with PR and communications teams for media coverage
- Assess and optimize partnerships, sponsorships, influencer collaborations, and cultural opportunities to enhance brand visibility
- Maintain brand consistency by overseeing guidelines, tone of voice, and messaging across all touchpoints
- Track and report on brand health metrics, including awareness, community engagement, and advocacy levels
- Develop marketing materials and activation strategies to support retail and direct-to-consumer growth initiatives
- Partner with retail and DTC teams to coordinate launches, promotional campaigns, and expansion efforts
- Monitor category trends and competitive landscape to inform strategic positioning and messaging refinement
- Align KendaKids’ marketing efforts with broader Kendamil content, social media, influencer, and creator strategies
- Collaborate with Legal and Regulatory teams to ensure compliance with health, nutrition, and advertising claims
- Support the expansion of KendaKids into new markets, including assisting with market-specific strategies in Canada
- Opportunity to work with Europe’s fastest-growing infant nutrition brand
- Collaborative and innovative work environment with a talented, dynamic team
- Exposure to global brand marketing strategies and initiatives
- Flexible remote working arrangement within the USA
- Potential for professional growth and development within a rapidly scaling organization
- Competitive compensation and benefits package (details available upon request)
Kendal Nutricare is committed to creating an inclusive environment for all employees. We are proud to be an equal opportunity employer and do not discriminate based on race, ethnicity, gender, sexual orientation, age, disability, or any other protected characteristic. We believe diversity fosters innovation and excellence, and we welcome applicants from all backgrounds to join our team.