Paid Media Manager

True Aesthetics is building the future of medical aesthetics. We are scaling a national network of independent, best-in-class clinics while creating trusted consumer brands that make aesthetic and wellness care simpler, more transparent, and more accessible.

Our flagship program, TrueTox, is redefining how patients experience injectables through a flat-fee membership model that replaces unpredictable per-unit pricing with consistent, full-face treatment plans delivered by board-certified providers. Powered by performance marketing and proprietary operational infrastructure, we acquire and retain thousands of consumer members while driving sustainable growth for our provider network.

We are a high-growth, founder-led company partnering with premier medical aesthetic clinics across the country. As we scale from early-stage disruptor to category-defining enterprise, we are obsessed with operational excellence, financial discipline, and exceptional execution. Every role at True Aesthetics directly contributes to building the most trusted, scalable platform in aesthetics and wellness.

We are seeking a data-driven, creative Meta Ads Manager to own the daily optimization and scaling of our TrueTox paid social campaigns. This role is mission-critical to our growth—you will be responsible for maintaining efficient cost-per-lead, testing new creative and audience strategies, and scaling campaigns that drive qualified membership leads.

This is a performance-based role where your ability to analyze data, iterate quickly, and maintain campaign health directly impacts our customer acquisition cost and overall profitability.

Campaign Management & Optimization

• Monitor and optimize all TrueTox Meta ad campaigns daily (Facebook & Instagram)
• Review performance metrics each shift: impressions, CTR, CPC, CPL, conversion rate, ROAS
• Adjust budgets, bids, and targeting to maintain or improve cost-per-lead targets
• Pause underperforming ads and scale winning campaigns strategically
• Ensure campaigns run smoothly with no technical issues, disapprovals, or delivery problems
• Maintain campaign structure best practices and account health

Creative Testing & Iteration

• Develop and execute A/B testing roadmap for ad creative (images, video, carousels)
• Test ad copy variations: headlines, primary text, calls-to-action
• Collaborate with design resources or use templates to refresh creative weekly
• Analyze creative performance and identify winning patterns
• Maintain creative fatigue monitoring and refresh ads before performance declines
• Build creative testing hypotheses based on audience insights and past performance

Audience Strategy & Targeting

• Test and refine audience segments: demographics, interests, behaviors, lookalikes
• Build and optimize custom audiences and lookalike audiences
• Analyze audience performance and expand winning segments
• Implement retargeting campaigns for engaged users and unconverted leads
• Stay current on Meta's targeting capabilities and platform updates

Performance Analysis & Reporting

• Track daily, weekly, and monthly KPIs against targets
• Provide weekly performance reports with insights and recommendations
• Identify trends, anomalies, and opportunities for improvement
• Conduct post-campaign analysis on what worked and what didn't
• Present data clearly with actionable next steps for leadership

Scaling & Growth

• Identify opportunities to profitably scale campaign spend
• Gradually increase budgets on winning campaigns while maintaining efficiency
• Expand into new placements, formats, and audience segments
• Test new Meta features and ad formats as they become available
• Recommend budget allocation across campaigns for maximum ROI

Platform Expertise & Best Practices

• Stay updated on Meta advertising policies, algorithm changes, and best practices
• Ensure compliance with Meta's advertising policies for healthcare/wellness
• Implement conversion tracking, pixel optimization, and attribution models
• Troubleshoot technical issues with Meta Business Manager, Ads Manager, and pixels
• Recommend tool integrations and automation opportunities

Experience & Skills

• Minimum 3+ years hands-on experience managing Meta ads (Facebook & Instagram)
• Proven track record managing $100K+ monthly ad budgets with positive ROI
• Deep expertise in Meta Ads Manager, Business Manager, Events Manager
• Strong understanding of Meta's ad auction, delivery optimization, and attribution
• Experience in lead generation campaigns (preferred) or e-commerce/DTC
• Demonstrated ability to lower cost-per-acquisition while maintaining lead quality

Technical Proficiency

• Expert-level knowledge of Meta Ads Manager platform and features
• Proficiency with Meta Pixel implementation and conversion tracking
• Experience with UTM parameters, conversion API, and attribution models
• Comfortable with analytics platforms (Google Analytics, Meta Analytics)
• Ability to create performance dashboards and reports (Google Sheets, Looker Studio, or similar)
• Basic graphic design skills or familiarity with Canva/Adobe Creative tools (preferred)

Analytical & Strategic Thinking

• Strong data analysis skills with ability to derive insights from metrics
• Statistical understanding of A/B testing and significance
• Ability to balance creative intuition with data-driven decision making
• Strategic thinker who can plan testing roadmaps and scaling strategies
• Problem-solver who can diagnose performance issues and implement solutions

Communication & Language

• CEFR C1 English proficiency or equivalent required (near-native fluency)
• Excellent written communication for reports, insights, and recommendations
• Ability to explain complex performance data in simple, actionable terms
• Strong copywriting skills for ad text and creative briefs

Technical Requirements

• Reliable high-speed internet connection (minimum 25 Mbps)
• Quiet, professional home office environment
• Computer with webcam for video check-ins
• Access to Meta Business Suite and Ads Manager (training on account access provided)

Personal Attributes

• Detail-oriented — you catch errors, monitor daily shifts in performance, and maintain meticulous campaign structure
• Proactive — you identify opportunities and implement improvements without waiting to be asked
• Agile — you move quickly, test frequently, and aren't afraid to kill underperforming campaigns
• Results-focused — you're motivated by hitting KPIs and driving efficient growth
• Self-managed — you own your daily priorities and operate independently with minimal oversight
• Continuous learner — you stay current on platform changes and marketing trends

• Experience in healthcare, medical aesthetics, beauty, wellness, or DTC health industries
• Familiarity with subscription or membership business models
• Meta Blueprint certification or equivalent
• Experience with landing page optimization and conversion rate optimization
• Knowledge of GoHighLevel or similar CRM/marketing automation platforms
• Background managing ads for HIPAA-compliant or regulated industries

You will be evaluated on the following metrics:

• Cost Per Lead (CPL): Maintain or decrease CPL month-over-month
• Lead Volume: Deliver consistent or growing volume of qualified leads
• Click-Through Rate (CTR): Maintain CTR above industry benchmarks (target: 2%+)
• Conversion Rate: Optimize landing page conversion from ad clicks to leads
• Return on Ad Spend (ROAS): Track membership LTV:CAC ratio trends
• Testing Cadence: Launch minimum 3-5 creative/audience tests weekly
• Reporting Quality: Deliver comprehensive weekly reports on time with actionable insights

Work Shift:

• Shift: 4 hours/day, 5 days per week (Monday-Friday)
• Preferred Hours: Flexible, but must monitor campaigns during active hours (US daytime preferred for real-time optimization)
• Start Date: Immediate (within 2 weeks of offer acceptance)

Tools:

• Meta Ads Manager & Business Manager (primary)
• Meta Events Manager & Pixel
• Google Analytics
• GoHighLevel CRM (for lead tracking)
• Canva or Adobe Creative Suite (for creative iteration)
• Google Sheets / Excel (for reporting)
• Slack (for team communication)
• Loom (for async updates and training)

To apply, please submit:

1. Resume/CV highlighting relevant Meta ads management experience and results achieved
2. Cover Letter (max 300 words) explaining:

• Your experience managing Meta lead generation campaigns
• A campaign you're most proud of and the results you achieved
• Your approach to testing and optimization

True Aesthetics is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds and do not discriminate based on race, religion, gender, age, disability, or any other protected characteristic.

To Apply: Send application materials to careers@trueaesthetics.com with subject line: "Meta Ads Manager - [Your Name]"

Application Deadline: Rolling basis until position is filled

True Aesthetics reserves the right to modify this job description as business needs evolve.