Head of Demand Generation

Job Title: Head of Demand Generation

Location: Remote

About the Technology, Information and Internet Company / The Opportunity:

Join a pioneering leader in the technology, information, and internet sector, specializing in AI-driven document automation and workflow optimization. With solutions transforming the way data is processed across industries such as insurance, mortgage, engineering, and logistics, this organization empowers businesses to reduce errors, maximize efficiency, and drive intelligent results through cutting-edge technology. As Head of Demand Generation, you will play a vital role in elevating brand visibility and revenue growth by leading marketing strategies and campaign execution for a fast-evolving platform backed by real-world innovation and multiple international patents.

Responsibilities:

• Develop and execute integrated demand generation strategies to drive qualified B2B leads and revenue.
• Create and manage cross-channel marketing campaigns, leveraging account-based marketing best practices.
• Optimize marketing automation tools to streamline workflows and enhance campaign effectiveness.
• Collaborate closely with sales teams to align marketing efforts with revenue and business objectives.
• Continuously analyze marketing metrics, interpreting data to refine strategies for optimum performance.
• Increase brand visibility and engagement through innovative marketing channels and tactics.
• Lead and mentor a high-performing marketing team, fostering growth and collaboration.

Must-Have Skills:

• Proven expertise in lead generation with a successful track record in scaling demand generation campaigns.
• Expert in scaling outbound motions
• Generated pipelines of $10M+
• Hands-on experience in account-based marketing and targeting specific B2B audiences.
• Proficiency with marketing automation tools and technologies.
• Strong background in data-driven decision making and marketing analytics.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience collaborating with sales teams to ensure alignment and maximize impact.
• Leadership experience managing and mentoring marketing teams.

Nice-to-Have Skills:

• Master's degree in Marketing, Business, or related discipline.
• Experience within industries such as insurance, mortgage, engineering, or logistics.
• Knowledge of AI-driven marketing platforms and workflow automation.
• Expertise in launching new marketing innovations and technologies.
• Familiarity with content marketing and brand-building techniques in the technology sector.