This is a Fully Remote Job
About Our Client:
The organization operates in the education technology sector, addressing challenges related to effectively communicating product value and driving market engagement. It focuses on developing strategic marketing approaches to enhance product awareness and growth within competitive education markets.
About the Opportunity:
The SPECIALIST, PRODUCT MARKETING will lead efforts to bring products to market through targeted marketing programs with a focus on product marketing, account-based marketing (ABM), and growth initiatives. The role is responsible for crafting clear product positioning and messaging, executing integrated campaigns, and driving engagement with key audiences. This position contributes to the organization by translating market and customer insights into impactful marketing strategies that support business growth.
Responsibilities:
- Develop and maintain product positioning, messaging, value propositions, and differentiators.
- Translate product features into customer benefits and outcomes.
- Support go-to-market strategies and product launches with targeted messaging and campaigns.
- Create messaging frameworks tailored to audiences, personas, and accounts.
- Develop and execute ABM strategies focused on high-value accounts and growth opportunities.
- Design account- and segment-specific strategies to drive awareness and conversion.
- Translate marketing strategies into multi-channel campaigns.
- Support campaign execution across email, digital, social, web, webinars, events, and retargeting.
- Develop and adapt content including email campaigns, blogs, case studies, webinars, and collateral.
- Ensure consistency of product and campaign messaging across channels.
- Analyze market insights to improve segmentation and targeting.
- Use performance data to optimize messaging, content, and channel strategies.
Requirements:
- 3 to 7+ years of experience in marketing, product marketing, education technology, or related fields.
- Strong writing and storytelling skills with the ability to simplify complex product information.
- Experience in developing and executing integrated digital marketing campaigns.
- Understanding of audience segmentation, personalization, and customer journeys.
- Strong project management skills and ability to handle multiple priorities.
- Ability to balance strategic thinking with practical execution.
Pay Range and Compensation Package:
- The full-time salary range for this role is $80,000 to $90,000.
- This position is eligible to participate in an annual incentive program.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.