This is a Fully Remote Job
About Our Client:
The organization operates in the AI-driven customer feedback and product management space. It consolidates and structures customer feedback with an adaptive taxonomy to provide product teams with actionable insights. This service helps product teams at fast-growing AI-native companies identify issues before deployment and prioritize fixes effectively.
About the Opportunity:
The SENIOR PRODUCT MARKETING MANAGER, GROWTH is responsible for ensuring successful adoption of new product features and building a product-led growth activation flow. This role is critical for driving user engagement and adoption post-launch, aligning launch activities with user needs, and defining the onboarding experience to increase product value for new users.
Responsibilities:
- Manage the weekly product launch calendar in collaboration with product managers
- Develop positioning, audience targeting, and launch strategies for new features
- Create launch content including in-product announcements, release notes, and promotional materials
- Equip sales and customer success teams with necessary tools and messaging for launches
- Drive adoption through targeted email and in-app campaigns
- Define and build the PLG activation journey with onboarding sequences and enablement materials
- Collaborate with product and design teams on onboarding experience improvements
- Own activation and adoption metrics, run experiments, and report on performance
- Identify accounts ready for sales engagement and provide contextual handoff
Requirements:
- Experience in product marketing for AI products at B2B software companies
- Proficient use of AI tools for analysis, content creation, and workflow efficiency
- Proven track record in building PLG activation or onboarding programs with measurable impact
- Experience managing frequent product launches and sustaining launch cadence
- Hands-on experience with lifecycle and in-app marketing tools like Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon
- Proficiency with product analytics tools such as PostHog, Amplitude, or Mixpanel
- Strong written communication skills to translate complex product specs into clear messages
- Creative problem-solving approach and strong cross-functional collaboration skills
Pay Range and Compensation Package:
- Base salary range of $180,000 to $220,000 plus equity and benefits
Benefits & Perks:
- Medical insurance
- 401(k)
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.