This is a Fully Remote Job
About Our Client:
Clients Blackbox is a performance marketing agency focused on Meta advertising for Registered Investment Advisors. The organization addresses the challenge financial advisors face in acquiring high-net-worth clients by generating qualified appointments through a proven video sales letter methodology. This method has contributed to over $45 billion in assets under management pipeline nationwide. The company operates with a performance-first mindset, delivering measurable client outcomes centered on cost efficiency and appointment quality.
About the Opportunity:
The PERFORMANCE MARKETING LEAD will manage a portfolio of client accounts, overseeing media buying, strategy, messaging, creative testing, and client communication. This senior role is pivotal in driving client performance, fostering strong relationships, and ensuring retention by aligning marketing efforts with client business goals.
Responsibilities:
- Serve as the primary strategic contact for client accounts
- Lead bi-weekly client calls discussing performance and strategy
- Prepare and deliver bi-weekly performance reports
- Translate data into actionable recommendations
- Build and maintain client relationships supporting retention and growth
- Identify and address account risks and opportunities
- Build, launch, and optimize Meta lead generation campaigns
- Manage budgets, audiences, bids, account structure, and creative testing
- Monitor daily campaign performance against key metrics
- Diagnose and improve underperforming campaigns
- Develop and implement structured testing strategies
- Write direct-response ad copy and video sales letter scripts
- Develop creative hooks, angles, offers, and messaging for testing
- Collaborate with video editors and provide creative direction
- Utilize AI tools for research and copy development
- Set up and troubleshoot tracking, pixels, and conversion events
- Configure integrations and lead-routing workflows
- Resolve technical issues across platforms and client systems
- Analyze funnel performance to identify and resolve issues
Requirements:
- Over 5 years of paid media experience with significant Meta advertising responsibility
- Proven ability to manage multiple client accounts and lead strategy discussions
- Demonstrated success managing campaigns to performance targets and supporting client retention
- Strong direct-response copywriting skills
- Experience developing and testing creative concepts and messaging
- Knowledge of conversion tracking, pixels, and marketing automation
- Excellent communication, organization, analytical, and problem-solving abilities
Preferred Experience:
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
Pay Range and Compensation Package:
- Upper compensation range ($115,000+) candidates must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts, creative hooks, messaging angles, and conversion-focused funnels, with measurable improvements in campaign outcomes.
Benefits & Perks:
- Paid Time Off, including vacation, sick time, and public holidays
- Training and Development
- Work From Home
- Flexible Schedule
- Performance Bonus
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.