This is a Fully Remote Job
About Our Client:
The organization operates as a curated online destination specializing in modern furniture, lighting, and decor. It serves design-minded consumers alongside a growing trade program that includes interior designers, architects, and hospitality clients. The team is small and remote, focusing on quality and craftsmanship within the design industry.
About the Opportunity:
The MARKETING DIRECTOR will lead the marketing efforts targeting both consumer and trade audiences, with a primary focus on growing the trade program. This role is responsible for driving profitable performance across paid channels, email, SMS, and on-site marketing. The director will develop strategy, oversee a small team and external partners, and ensure marketing activities are closely aligned with business goals.
Responsibilities:
- Manage performance marketing budgets and allocation across channels such as Google, Meta, and affiliates.
- Develop and execute marketing strategies for the trade program to attract and retain professional buyers.
- Oversee the full marketing budget and manage vendor contracts.
- Integrate creative testing with performance marketing to optimize campaigns.
- Lead email, SMS, and lifecycle marketing for both consumer and trade audiences.
- Coordinate promotions with merchandising while maintaining margin guidelines.
- Manage organic social media and review platforms including Instagram, Pinterest, and Trustpilot.
- Handle affiliate marketing from performance tracking to partnerships.
- Collaborate with finance and data teams to establish trusted measurement systems.
- Plan and execute marketing calendars aligned with brand and seasonal initiatives.
- Lead and develop the marketing team and manage agency relationships.
Requirements:
- Minimum 7 years of e-commerce marketing experience, including 3 years leading performance marketing and managing budgets.
- Proficiency with Google Ads, Meta platforms, and affiliate marketing with a focus on profitable growth.
- Experience marketing to B2B or trade audiences or a strong perspective on building such programs.
- Experience managing marketing budgets and working with finance on forecasting and profitability.
- Understanding of how creative impacts performance and ability to guide creative testing.
- Strong design and brand sensibility.
- Data literacy, including familiarity with GA4, BigQuery, or similar tools.
- Experience managing small teams and external partners.
- Preferred: experience in home, furniture, or design-led retail; use of Klaviyo for email and SMS; organic social management on Instagram and Pinterest.
- A proactive, hands-on approach suited to a lean team environment.
Pay Range and Compensation Package:
- Base salary range: $150,000 to $200,000
- Annual bonus
Benefits & Perks:
- 401k Plan with Employer Matching
- Vision insurance
- Dental insurance
- Paid Time Off
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.