Marketing Data Analyst – B2B Campaign Analytics
Location: Remote, US or Canada
Employment type: Full-time
Salary: $56,000–$67,000 per year
Working hours: Eastern Time (EST)
Overview
An opportunity is available for an early-career Marketing Data Analyst to support reporting, measurement and analytics across B2B marketing campaigns. The role focuses on collecting and preparing data, maintaining dashboards, checking tracking accuracy and supporting reporting across digital marketing, CRM and campaign platforms.
Key Responsibilities
- Collect and organise data from web analytics, paid media, CRM and marketing automation platforms.
- Clean, validate and prepare datasets using Excel and other approved tools.
- Identify missing data, duplicates, inconsistent formatting and reporting errors.
- Maintain dashboards by refreshing data and checking calculations, filters and reporting accuracy.
- Support the creation and quality assurance of dashboards, charts, tables and presentations.
- Assist with website tracking QA, including tags, conversion events and URLs.
- Coordinate with internal teams to confirm data sources, KPI definitions and reporting requirements.
- Support recurring and ad hoc reporting requests, presentations and analytics projects.
- Use AI-enabled tools such as ChatGPT and Claude to support data preparation and workflows, following data privacy requirements.
Requirements
- Degree, diploma or equivalent learning in Analytics, Marketing, Business, Economics, Mathematics, Statistics, Information Systems or a related field.
- Recent graduate or early-career professional; internships, projects and relevant work experience are welcome.
- Advanced Microsoft Excel skills, including formulas, XLOOKUP/VLOOKUP, PivotTables, charts and data formatting.
- Strong attention to detail and understanding of data quality and reporting accuracy.
- Ability to work with structured data, identify inconsistencies and document issues.
- Strong written and verbal communication skills.
- Good organisation, accountability and ability to meet deadlines.
- Interest in B2B marketing, digital analytics and campaign performance.
- Interest in using AI tools to support analytical work.
Advantageous experience:
- Google Analytics 4 (GA4), Google Tag Manager or Adobe Analytics.
- Looker, Looker Studio or other data visualisation tools.
- Google Ads, LinkedIn Campaign Manager or Microsoft/Bing Ads.
- SQL, statistics, PowerPoint or marketing automation platforms.
Benefits
- Flexible paid time off and summer Fridays.
- Paid parental leave.
- Medical benefits and wellness support.
- 401(k) company contribution (US employees).
- $500 professional development fund and ongoing training.
- Company-provided laptop and accessories.
- Monthly internet and mobile phone allowance.
- Company closure between Christmas and New Year.
Additional Information
- Remote position requiring availability during Eastern Time (EST) working hours.
- Applicants must be eligible to work in the United States or Canada without visa sponsorship.
- Salary range: $56,000–$67,000 per year.