Head of Demand Generation

Title: Head of Demand GenerationLocation: Seattle or SF Bay Area (REMOTE)Department: MarketingReports to: Chief Revenue OfficerSummary:

We’re looking for a strategic and hands-on Head of Demand Generation to lead and scale our revenue-driving marketing initiatives. This role is ideal for a B2B SaaS marketer with deep experience in the mid-market space who knows how to build, measure, and optimize campaigns that deliver real pipeline and revenue impact. You'll lead a team of talented marketers and partner cross-functionally to fuel growth through innovative, data-driven programs.

Responsibilities:

• Lead and mentor a high-performing team of demand generation marketers.
• Develop and scale multi-channel programs to drive lead generation, pipeline growth, and customer acquisition.
• Execute Account-Based Marketing (ABM) strategies in partnership with SDRs and Sales teams to engage high-priority accounts.
• Collaborate with strategic partners on co-marketing initiatives to expand reach and influence pipeline.
• Manage digital marketing campaigns across paid search, social, programmatic, and retargeting platforms.
• Leverage advanced targeting tactics such as intent data, lookalike audiences, and predictive analytics.
• Drive go-to-market execution using tools like Outreach.io, Drift, Qualified, Chili Piper, and CommonRoom.
• Enhance engagement through personalized gifting and direct mail using tools like Sendoso, Alyce, and ReachDesk.
• Track and report performance across the funnel, including campaign ROI, lead conversion, and CAC.
• Manage and optimize use of marketing automation (Marketo, HubSpot, Pardot) and CRM (Salesforce, SAP).
• Own the demand generation budget and strategic planning process.
• Stay current with SaaS industry trends, marketing innovations, and competitor strategies.

Qualifications & Requirements:

• Proven success in demand generation leadership roles within B2B SaaS, specifically mid-market.
• Deep experience with ABM platforms such as 6Sense, Demandbase, Mutiny, or Folloze.
• Hands-on experience with paid media (Google Ads, LinkedIn Ads, Metadata.io).
• Strong familiarity with GTM tools like Outreach.io, Qualified, Drift, Clay.io, and Pocus.
• Proficiency in marketing automation (Marketo, HubSpot, Pardot) and CRM (Salesforce, SAP).
• Comfortable working with webinar and event tools (Zoom, Goldcast, Cvent, Splash).
• Experience with direct mail/gifting platforms (Sendoso, Alyce, ReachDesk).
• Data-driven mindset with experience using analytics tools like Tableau, Looker, Domo, Google Analytics, and Bizible.
• Excellent leadership, communication, and collaboration skills.
• Strategic thinker who can execute tactically in a fast-paced, growth-stage environment.
• Bachelor's degree in Marketing, Business, or a related field is required.
• MBA is a plus!