1. About Our Client:
The organization operates in the engineering intelligence sector, focusing on providing technical intelligence platforms that aid engineering organizations across industries such as manufacturing, aerospace, automotive, energy, and industrial enterprises. It addresses challenges related to accelerating product development, reducing risk, and improving compliance through trusted standards, engineering workflows, and connected intelligence. The organization leverages partnerships with standards development organizations, technology partners, and resellers to build and expand its platform’s reach and impact.
2. About the Opportunity:
The Partner Marketing Manager – SDO & Reseller Programs is responsible for leading and scaling marketing initiatives across two strategic partner ecosystems: standards development organizations and reseller/channel partners. This role drives partner marketing, go-to-market execution, enablement, campaign development, and relationship management to enhance awareness, pipeline, and revenue. It plays a critical role in supporting co-selling motions and building scalable partner programs across multiple internal teams.
3. Responsibilities:
- Develop and execute joint marketing programs with standards development and publishing partners
- Create co-branded campaigns, webinars, customer stories, and thought leadership content
- Support strategic partner communications and relationship initiatives
- Position the organization as a trusted technology and workflow partner in the standards ecosystem
- Coordinate partner participation in industry events and customer engagements
- Drive partner awareness of platform capabilities and innovations
- Build and execute reseller marketing programs to support pipeline and revenue growth
- Develop scalable reseller enablement materials, including messaging guides, campaign toolkits, presentations, and social content
- Support reseller onboarding and go-to-market readiness
- Collaborate with Sales and Channel teams on co-selling and account-based campaigns
- Establish marketing best practices, MDF usage guidance, and performance tracking for partners
- Identify opportunities to improve reseller engagement and market visibility
- Launch and manage integrated marketing campaigns across digital channels and events
- Collaborate with regional marketing teams to localize and scale partner programs globally
- Measure and report on campaign performance and partner-sourced pipeline
- Support partner-related product launches and customer communications
- Assist in creating messaging around engineering intelligence, standards workflows, and connected engineering ecosystems
- Align partner messaging with product marketing and ensure consistency across materials
4. Requirements:
- 4 to 8+ years of experience in partner, channel, alliance, or B2B technology marketing
- Experience supporting reseller/channel ecosystems or strategic partner programs
- Proven ability to execute multi-channel marketing campaigns
- Strong project management and organizational skills
- Excellent written and verbal communication skills
- Experience collaborating cross-functionally with Sales, Product, and Executive stakeholders
- Preferred: experience in SaaS, enterprise software, engineering or industrial technology, PLM, compliance, and data/analytics markets
- Preferred: familiarity with the energy, aerospace & defense, manufacturing sectors, standards organizations, or technical content ecosystems
- Preferred: experience with global partner programs, account-based marketing, and channel enablement strategies
5. Pay Range and Compensation Package:
- The anticipated base salary range for this position is $110,000 to $130,000 plus a 10% annual bonus
- Final base salary will be based on geographical location, experience, and qualifications
Equal Opportunity Statement:
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.
