Marketing Director

Job Title: Marketing Director

Location: United States – Remote

Position Overview

We are seeking an experienced and strategic Marketing Director to lead the company’s marketing strategy, brand development, demand generation, and marketing operations. This role will be responsible for developing integrated marketing programs that strengthen market presence, generate qualified business opportunities, and support long-term company growth.

The Marketing Director will work closely with Sales, Product, Customer Success, Operations, and executive leadership to align marketing priorities with business objectives. The ideal candidate combines strong strategic thinking with hands-on marketing experience, analytical skills, commercial awareness, and excellent communication abilities.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute an integrated marketing strategy aligned with company objectives.
• Establish annual marketing plans, priorities, budgets, and performance targets.
• Evaluate market conditions, customer needs, and business priorities to guide marketing decisions.
• Build scalable marketing processes that support consistent execution.

Brand Strategy & Management

• Develop and maintain a clear and consistent brand positioning across marketing channels.
• Ensure brand messaging reflects customer needs, product value, and business objectives.
• Oversee brand content, messaging frameworks, and key marketing materials.
• Maintain consistency across digital, sales, and customer-facing communications.

Demand Generation

• Develop programs designed to generate qualified leads and support revenue objectives.
• Manage campaigns across appropriate digital, content, email, events, and partner channels.
• Monitor campaign performance and optimize programs based on results.
• Partner with Sales to improve lead quality, conversion, and pipeline contribution.

Content Marketing

• Develop a content strategy that supports brand awareness, customer education, and business development.
• Oversee creation of articles, case studies, reports, presentations, website content, and other marketing materials.
• Ensure content is accurate, relevant, and aligned with target customer needs.
• Develop content programs that support different stages of the customer journey.

Digital Marketing

• Oversee digital marketing activities across websites, search, email, social channels, and other relevant platforms.
• Improve website performance, conversion paths, and digital customer experiences.
• Monitor digital performance metrics and identify opportunities for optimization.
• Coordinate with internal and external partners on digital initiatives.

Market Research & Customer Insights

• Monitor market trends, customer needs, industry developments, and competitive activity.
• Conduct research to better understand target audiences and market opportunities.
• Translate customer and market insights into actionable marketing strategies.
• Provide leadership with relevant market intelligence.

Campaign Management

• Plan and oversee integrated marketing campaigns from concept through execution and analysis.
• Establish campaign objectives, timelines, budgets, audiences, and success metrics.
• Coordinate internal teams and external partners to ensure timely execution.
• Evaluate campaign results and apply lessons learned to future programs.

Sales & Marketing Alignment

• Partner closely with Sales to align marketing programs with business development priorities.
• Establish effective processes for lead management, qualification, and handoff.
• Develop sales enablement materials and resources that support customer conversations.
• Review pipeline and campaign performance with sales leadership.

Marketing Analytics & Performance

• Establish marketing performance metrics and reporting standards.
• Monitor lead generation, conversion, campaign performance, customer acquisition costs, and marketing contribution.
• Use data to evaluate program effectiveness and allocate resources appropriately.
• Present marketing performance and recommendations to senior leadership.

Customer & Product Marketing

• Partner with Product and Customer Success teams to communicate product value and customer benefits.
• Develop messaging for new products, features, services, and market initiatives.
• Support customer retention and expansion through relevant marketing programs.
• Incorporate customer feedback into marketing strategy and content development.

Budget & Vendor Management

• Develop and manage the marketing budget in alignment with business priorities.
• Monitor marketing expenditures and evaluate program efficiency.
• Manage external agencies, contractors, technology providers, and marketing partners.
• Establish appropriate performance expectations for external vendors.

Marketing Technology & Operations

• Oversee marketing systems, automation platforms, CRM integration, analytics tools, and reporting processes.
• Improve data quality, workflow efficiency, and campaign visibility.
• Evaluate new marketing technologies based on business requirements and expected value.
• Establish scalable processes for campaign execution, lead management, and reporting.

Team Leadership & Development

• Lead, coach, and develop marketing professionals across relevant functions.
• Establish clear responsibilities, objectives, and performance expectations.
• Build effective workflows and collaboration practices within the marketing organization.
• Support professional development and knowledge sharing.

Cross-Functional Collaboration

• Work closely with Sales, Product, Customer Success, Operations, Finance, and executive leadership.
• Ensure marketing priorities are aligned with broader company initiatives.
• Provide market and customer insights to support product and business planning.
• Coordinate cross-functional campaigns and strategic initiatives.

Strategic Planning & Executive Reporting

• Contribute to company-wide strategic planning and business reviews.
• Provide executive leadership with regular updates on marketing performance, market trends, campaign results, and key priorities.
• Develop short- and long-term marketing plans based on business requirements.
• Translate marketing data into clear recommendations and practical actions.

Qualifications

• 8+ years of progressive marketing experience, including leadership responsibility.
• Proven experience developing and executing integrated marketing strategies.
• Strong understanding of brand management, demand generation, digital marketing, content, and campaign management.
• Demonstrated ability to connect marketing activities with measurable business objectives.
• Experience managing marketing budgets, agencies, vendors, and technology platforms.
• Strong analytical and problem-solving skills.
• Excellent written, verbal, and presentation abilities.
• Strong understanding of customer research, market analysis, and marketing performance metrics.
• Experience collaborating with Sales, Product, Customer Success, and executive leadership.
• Demonstrated ability to manage multiple priorities and projects.
• Experience leading and developing marketing teams.
• Strong organizational and project management skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

Preferred Qualifications

• Experience in technology, SaaS, professional services, B2B, consumer products, or another complex business environment.
• Experience developing integrated campaigns across digital, content, email, events, and partner channels.
• Familiarity with CRM, marketing automation, analytics, and content management platforms.
• Experience developing go-to-market strategies for products or services.
• Strong understanding of lead generation, pipeline development, and marketing attribution.
• Experience managing remote or distributed marketing teams.
• MBA or relevant advanced marketing or business qualification is a plus.

Why Join Us

This is a senior marketing leadership role with broad responsibility for shaping marketing strategy, strengthening the company’s market presence, and building scalable programs that support business objectives.

The Marketing Director will work closely with leadership and cross-functional teams to develop effective marketing programs, understand customer and market needs, improve marketing performance, and build a strong foundation for long-term business growth.