Marketing Associate

Marketing Associate
About the Role

We are seeking an execution-focused Marketing Associate with 3–6 years of B2B marketing experience, ideally at a b2b SaaS company.  Even better would be experience supporting universities, research institutions, innovation organizations, or EdTech/SaaS companies.

The ideal candidate has b2b SaaS experience marketing independently executing campaigns, content, events, sales assets, and marketing programs in a fast-paced environment.

Key Responsibilities

Marketing Campaigns & Demand Generation

• Plan and execute email, digital, social, and lead-generation campaigns.
• Support lead nurturing and customer engagement throughout the customer journey.
• Monitor campaign performance and identify opportunities to improve results.

Sales & Product Marketing

• Create and maintain sales collateral, presentations, and customer-facing assets.
• Support product launches and translate product value into clear marketing messaging.
• Partner with Sales and Customer Success to support pipeline and customer retention.

Content & Brand

• Create blogs, newsletters, case studies, customer stories, social content, and video content.
• Manage and update website content.
• Support thought leadership and customer advocacy initiatives.

Events & Community

• Support conferences, webinars, and industry events from promotion through follow-up.
• Build engagement within the higher education, research, and innovation ecosystem.
• Support relationships with industry organizations and partners.

Marketing Operations & Analytics

• Manage marketing calendars, campaigns, and project workflows.
• Track marketing and engagement metrics and report on performance.
• Use marketing technology, CRM, email, webinar, and analytics platforms to execute and measure programs.

Required Qualifications

• 3–6 years of B2B marketing experience, preferably in SaaS, EdTech, higher education, research, or technology.
• Experience marketing to or supporting universities, research institutions, innovation leaders, or corporate partners.
• Experience executing campaigns across email, social, content, webinars, and events.
• Strong writing, communication, organization, and project management skills.
• Ability to independently manage multiple priorities and execute with minimal oversight.
• Strong analytical mindset with the ability to measure campaign results and identify opportunities for improvements, and use data to optimize marketing efforts.
• Comfortable working in a remote, fast-paced environment.

Preferred Qualifications

• Experience in the higher education, research commercialization, technology transfer, or innovation ecosystem.
• Experience with B2B SaaS marketing.
• Experience supporting conferences, trade shows, and webinars.
• Familiarity with CRM, email marketing, webinar, automation, and analytics platforms.
• Interest in AI, emerging technology, and innovation.

This is a full-time, remote-first position with an annual salary range of $70,000–$90,000 USD, paid twice monthly. Employees receive an unlimited paid time off policy and are eligible for health, dental, and vision insurance benefits.