Senior Paid Media Specialist - Remote

EMPIRE BEAUTY SCHOOL "To create opportunities for people to improve their lives." Senior Paid Media Specialist - Remote Help Shape the Future of Beauty Education

• Lead Paid Media Strategy across 74 Schools Nationwide

Empire Beauty School, one of the nation’s largest network of cosmetology schools—is seeking a Senior Paid Media Specialist to drive innovative and high-performing media strategies that help thousands of students each year change their lives through beauty education. This is a rare opportunity to drive national/local paid media strategy for a fast-growing, mission-driven organization while working primarily remote with a collaborative, forward-thinking marketing team. Why This Role Is Exciting

• High-impact scope: You’ll manage paid media for 74 schools across the U.S., shaping enrollment growth at a national scale.
• Innovation encouraged: We want someone who pushes boundaries—experimenting with new platforms, testing AI-driven optimizations, and architecting sophisticated campaigns across the entire media funnel.
• Growth & stability: Empire Beauty School is a best-in-class, expanding brand with a more than 90 year legacy of helping people build careers they love.
• Remote flexibility: Enjoy the freedom of remote work while contributing to a passionate, mission-centric team. In-person meetings will be requested only as needed.

What You’ll Do

• Reporting directly to the VP of Marketing, lead the strategy, execution, and optimization of paid media campaigns across Google, Meta, TikTok, YouTube, programmatic platforms, and emerging channels.
• Build full-funnel campaigns that drive lead generation, applications, and enrolled students at optimal ROI.
• Use AI tools, automation, and predictive technologies to enhance performance and scale efficiently.
• Partner closely with admissions, analytics, and creative teams to align media performance with enrollment objectives.
• Manage budgets overall and across multiple schools and markets, ensuring efficient and data-backed allocation of spend.
• Monitor, measure, and refine campaigns continuously using best-in-class attribution and analytics practices.

What We’re Looking For

• 5+ years of proven paid media experience with a track record of delivering measurable results.
• Deep expertise in Google Ads, Meta Ads, and hands-on experience with additional digital channels (TikTok, programmatic, YouTube, etc.).
• A strategic thinker who can blend creativity with data to build high-converting, innovative campaigns.
• Ability to thrive in a fast-moving environment and adapt to the evolving digital landscape, including the use of AI-driven tools.
• Strong analytical mindset with experience in attribution, optimization, and multi-location campaign management.
• Excellent communication skills and the ability to present insights confidently.

What We Offer

• Competitive salary and full benefits package, commensurate with experience.
• Remote-first culture with periodic in-person collaboration opportunities.
• Chance to work with a growing, nationally recognized brand committed to transforming lives through education.
• A supportive, passionate team that values innovation, continuous learning, and forward-thinking marketing strategies.
• 401K, medical, dental, vision, and more!
• Generous paid time off
• 12 Paid Holidays

Ready to Lead the Future of Paid Media at a National Scale? Apply today and help us build the next generation of beauty professionals. Candidates for this position must reside within one of the following states: NY, NC, MD, VA, MA, ME, RI, NJ, PA, IL, OH, IN, KY, TN, GA, FL, AZ, CO, MN, WI, or MI.