Senior HubSpot Administrator

About the Company - Crebrid is a leading national private lender specializing in real estate investment financing. With offices in Dallas and Plano, TX, we serve as a trusted digital credit bridge - combining innovative technology with deep industry expertise to deliver a seamless, transparent lending experience. Backed by Barings, a global investment manager with over $400 billion in assets, we provide the capital strength and institutional reliability our borrowers depend on. At Crebrid, we foster a collaborative, growth-oriented culture where your contributions directly impact our nationwide success.

About the Role - The Senior Marketing Specialist is responsible for the execution, optimization, and ongoing administration of the company's HubSpot CRM platform. This role serves as the primary system administrator and is accountable for ensuring CRM functionality, data integrity, and operational reliability. Working closely with Sales, Leadership, and technical partners, this position focuses on high-quality execution, system maintenance, and process optimization in support of business objectives. Strategic priorities are established by leadership; this role is responsible for translating those priorities into effective CRM workflows, automation, reporting, and operational excellence.

Key Responsibilities:

• Serve as the primary day-to-day administrator for HubSpot, managing and fulfilling CRM requests from Sales and Leadership
• Build, maintain, and optimize CRM components including emails, workflows, automations, sequences, pipelines, custom fields, dashboards, and reports.
• Ensure CRM data integrity through regular cleaning, validation, deduplication, and standardization, including email validation and Do Not Contact (DNC) compliance
• Monitor lifecycle stages, lead routing, and pipeline health to proactively identify and resolve data or process issues
• Identify opportunities to improve CRM workflows, reporting, and lead management processes to enhance system performance and usability
• Partner with internal technical teams and external vendors to manage integrations and connected tools, including APIs, webhooks, chatbots, AI tools, and automation platforms
• Maintain documentation, best practices, and system governance to support long-term scalability and compliance

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2–4 years of experience in CRM administration, Marketing Operations, Sales Operations, Revenue Operations (RevOps), or Technical Operations
• Advanced, hands-on experience with HubSpot, including workflows, automation, reporting, and sequences
• Demonstrated experience owning CRM execution and data hygiene for teams that do not self-manage the system
• Strong working knowledge of data validation, deduplication, list management, and compliance requirements (including DNC and email standards)
• Experience working with integrations and technical tools such as HTML, Zapier, APIs, and webhooks, and collaborating with technical teams

Preferred Qualifications:

• Experience with chatbots, AI tools, or advanced automation platforms
• Familiarity with CRM governance, process documentation, and system scalability best practices

Job location: Remote - must be local to Dallas, Tx

*For the first four weeks, this position requires being at our Dallas office location Monday through Friday for training.

Compensation & Benefits:

Crebrid provides a competitive compensation and benefits program intended to support the health, financial security, and professional growth of our employees, including:

• Comprehensive medical, dental, and vision coverage with employer-subsidized premiums
• Company-sponsored 401(k) retirement plan
• Paid time off (PTO), including vacation, sick time, and company-recognized holidays
• Employer-paid basic life insurance with optional supplemental coverage
• Annual performance-based bonus eligibility, where applicable
• Professional development, learning opportunities, and room to grow in your career
• Flexible or hybrid work arrangements, subject to role requirements

At Crebrid, we are committed to excellence and integrity in every aspect of our operations. Join a forward-thinking team that is shaping the future of real estate financing.

For more information, please visit crebrid.com

We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. Employment decisions are based on business needs, job requirements, and individual qualifications. Applicants are evaluated on the basis of job qualifications. Not race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital or domestic partner status, citizenship or any other status or characteristic covered by federal, state, or local law.