Role Description The Director of Customer Marketing will lead customer-focused marketing strategy and execution across BeLoGa Capital’s investing, advisory, and incubator initiatives. This full-time remote role is responsible for developing and implementing customer lifecycle programs, including onboarding, engagement, retention, upsell, and advocacy campaigns. Day-to-day activities include designing market and customer segmentation frameworks, collaborating with sales and product teams on go-to-market plans, and overseeing customer communications across digital channels. The director will analyze customer data and market research to refine messaging, improve campaign performance, and identify growth opportunities. This role also involves building feedback loops with key clients, managing customer storytelling and case studies, and establishing metrics and dashboards to track the impact of customer marketing on revenue and relationship depth.
Qualifications
- Customer Marketing and Marketing Management skills to design and lead customer lifecycle strategies and programs.
- Market Planning and Market Research skills to develop segmentation, positioning, and go-to-market plans informed by data and insights.
- Sales collaboration skills to align customer marketing initiatives with pipeline development, cross-sell, and retention objectives.
- Experience in financial services, fintech, payments, or technology sectors, with the ability to translate complex concepts into clear customer value propositions.
- Proven track record in building and measuring multi-channel campaigns, including email, digital content, events, and customer advocacy programs.
- Strong analytical skills, familiarity with CRM and marketing automation platforms, and comfort working with performance metrics and dashboards.
- Excellent written and verbal communication skills, with the ability to influence cross-functional stakeholders in a remote environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent experience is beneficial.
