Location: Remote — open to candidates in the U.S. or Canada only. South Florida preferred.
Compensation: $100,000–$150,000 base salary plus performance-based bonus
About All About Vibe
All About Vibe is a founder-led e-commerce brand transforming personal memories, favorite foods, pets, people, and everyday objects into unique, huggable, collectible pillows. Our products are handmade in Chicago. We have generated over $70 million in cumulative revenue and surpassed one million orders.
The Opportunity
This is not a maintenance-oriented marketing role. We seek an entrepreneurial growth leader who identifies opportunities proactively, challenges assumptions, connects channels and teams, and builds repeatable systems for profitable growth. You'll report to the CEO, oversee the team managing paid acquisition, retention, and content creation, and work closely with the founder, who retains overarching brand vision and personality.
Your Mission
Build a predictable, scalable, profitable growth engine; lead marketing strategy and execution; strengthen customer retention and brand consistency; and create a high-performing organization that does not depend on the founder to generate every initiative.
1. Growth Strategy & Revenue Acceleration
- Own a 12-month growth strategy and translate it into quarterly, monthly, and weekly priorities.
- Improve acquisition, conversion, average order value, repeat purchases, lifetime value, and contribution profit.
- Prioritize growth experiments by financial impact, resources, and operational feasibility.
- Partner with product and operations teams to align demand generation with production capacity.
2. Paid Media & Customer Acquisition
- Set paid acquisition strategy and oversee the media buyer and external partners; do not personally operate every campaign.
- Challenge creative testing, channel mix, targeting, budgets, attribution, and incrementality.
3. Brand Strategy, Content & Consistency
- Turn the founder's brand vision into documented positioning, messaging, voice, and creative standards.
- Oversee content creation — ad creative, UGC, creators, and social — that fuels paid and organic growth.
- Align ads, website, email, SMS, social, affiliate content, packaging, product launches, and customer service messaging.
4. Retention, Lifecycle & LTV
- Lead email and SMS strategy, segmentation, automation, and campaign planning.
- Use customer behavior and service feedback to improve the experience and economics.
- Evaluate agency versus in-house capabilities based on results and cost.
5. Team Leadership & Organization
- Manage marketing specialists, agencies, and cross-functional initiatives with clear KPIs and owners.
- Create a culture of testing, ownership, creativity, and problem-solving.
6. New Channels & Commercialization
- Evaluate TikTok Shop, TikTok Live, affiliates, creators, partnerships, and new distribution opportunities.
- Partner with product development on positioning, launches, demand validation, and commercial opportunities.
7. Analytics & Executive Accountability
- Build a transparent growth dashboard and weekly review of performance, experiments, and next steps.
- Bring data-backed opportunities, risks, and investment proposals to the CEO and founder.
- Operate independently within approved plans, budgets, and decision rights.
Required Experience
- Senior growth or marketing leadership in DTC, e-commerce, or consumer brands.
- Meaningful personal contribution to scaling a business, ideally from $10–20 million toward $50 million or more.
- Experience leading teams and agencies, recruiting talent, and building repeatable operating processes.
- Strong brand judgment and financial fluency in CAC, LTV, contribution margin, and attribution.
Preferred Experience
- Founder-led consumer brand; gifting, personalized products, home, lifestyle, or related categories.
- Shopify and modern e-commerce technology.
- TikTok Shop, social commerce, affiliates, influencers, and product launches.
An existing VP title is not required. Exceptional Heads or Directors of Growth who were instrumental in scaling a business are encouraged to apply.
Why Join All About Vibe?
Join an established consumer brand with proven demand, in-house manufacturing, a substantial customer base, and significant room to grow. Work directly with the CEO and founder, shape the marketing organization, hire talent, and influence the next stage of the business.
How to Apply
Submit a résumé or LinkedIn profile and a brief explanation of: (1) a consumer brand you helped scale and your specific contribution; (2) a growth opportunity you identified and executed; (3) teams you have built or led; and (4) why All About Vibe interests you. Shortlisted candidates may be invited to discuss a practical growth case.