Lifecycle Marketing Manager

Lifecycle Marketing Manager

The Sage Group’s client is searching for a Lifecycle Marketing Manager for a 2–3-month contract. This person will maintain and optimize the end-to-end customer email engine, supporting acquisition, onboarding, and retention efforts while the team recruits a permanent hire.

Responsibilities:

Email Operations & Execution

• Campaign Management: Manage the full production cycle (briefing, setup, testing, and deployment) for lifecycle emails, including monthly newsletters, product updates, and triggered nurtures.
• Calendar Ownership: Maintain the marketing communication calendar to ensure a consistent cadence and prevent "overlap fatigue" across different customer segments.
• QA & Troubleshooting: Ensure all links, tracking tokens, and dynamic content blocks are functioning correctly across all devices and email clients.

Automation & Workflow Optimization

• Behavioral Triggers: Set up or refine email triggers based on product usage data (Pendo) to drive adoption of specific features.
• Database Hygiene: Perform basic segmentation cleanup to ensure targeting is accurate (e.g., separating "Admins" from "End Users").

Support for Cross-Functional Initiatives

• Onboarding Acceleration: Support the Head of Customer Success by maintaining our "Welcome" sequence for new customers.
• Product Launch Support: Partner with Product Marketing to execute email announcements and educational guides for new feature releases.
• Expansion Campaigns: Deploy targeted upsell/cross-sell campaigns based on predefined customer segments identified by the Product Marketing team.

Performance Tracking & Reporting

• Weekly Performance Brief: Provide a concise weekly report on core metrics (Open Rates, CTR, Unsubscribes) and conversion milestones (e.g., demo requests or feature activations).
• A/B Testing: Execute at least two meaningful A/B tests per month (subject lines, CTA placement, or send times) and document the findings for future permanent hire.

Review Generation

• Review Asks: Reach out to customers to generate customer reviews
• Monitoring Reviews: Respond to and forward reviews to support other stakeholders

Qualifications:

• Bachelor’s degree in a related field, preferably in business or marketing
• 3+ years of experience in lifecycle marketing
• Marketing Automation: Advanced hands-on experience with Pardot (must be able to build complex logic, not just send emails).
• Analytics: Experience with Pendo (or similar product usage tools) to pull segment lists based on user behavior.
• Project Management: Proficiency in Asana and Slack for cross-functional coordination.

Duration: 2–3 Months

Location: Chicago, IL (Remote)

Compensation: $55/Hour