Integrated Campaign Manager

This is a Fully Remote Job

About Our Client:

This organization operates at the intersection of artificial intelligence and cybersecurity, developing an AI-native platform that integrates protection across endpoints, cloud, identity, data, and AI systems. The platform delivers autonomous detection and response by combining real-time analytics, intelligent automation, and a unified data foundation. This approach addresses the complexity and noise in security operations, empowering security teams to focus effectively. The company serves global enterprises and critical infrastructure, emphasizing innovation in protecting technologies that shape the future.

About the Opportunity:

The INTEGRATED CAMPAIGN MANAGER leads the strategy for a high-priority demand generation campaign. This role connects Product Marketing with regional marketing leaders across multiple regions to develop and execute a cohesive, cross-channel campaign strategy. The position focuses on driving measurable pipeline outcomes through oversight of campaign architecture, performance tracking, and optimization, ensuring alignment across paid digital, events, webinars, email, and account-based marketing efforts.

Responsibilities:

• Own end-to-end integrated campaign strategy, from brief through launch and reporting
• Translate product positioning into multi-channel campaign architecture
• Manage campaign calendar, timelines, deliverables, and stakeholder coordination
• Identify opportunities for campaign synergy and audience overlap
• Maintain accountability for campaign performance and KPI reporting
• Collaborate with Product Marketing on content asset identification and activation
• Provide messaging and content guidance based on performance and audience insights
• Coordinate partner marketing activations to reinforce core campaigns
• Work with regional marketing leaders for campaign adaptation and joint KPI accountability
• Align paid media plans with target accounts and personas
• Test and optimize ad creative, targeting, and budget allocation
• Manage webinar promotion and follow-up strategies
• Integrate campaign into nurture tracks and lifecycle marketing journeys
• Ensure proper tracking and attribution of campaign activities across platforms
• Coordinate localization and develop materials for regional activation
• Collaborate with ABX team on account targeting and personalized plays
• Track engagement and pipeline influence for ABM-targeted accounts
• Define KPIs and manage regular performance reporting
• Analyze funnel metrics and recommend optimizations
• Present data-driven performance insights and recommendations to leadership

Requirements:

• 3 to 5 years of B2B marketing experience focused on integrated campaign management and demand generation
• Proven success managing multi-channel campaigns including paid digital, events, email/content, and ABM
• Experience collaborating cross-functionally with Product Marketing, Digital, Field Marketing, Content, and Marketing Operations teams
• Background marketing within cybersecurity, particularly to security operations or IT/security leadership
• Proficiency with marketing automation and CRM platforms such as Marketo and Salesforce
• Strong project management skills capable of handling multiple stakeholders and timelines
• Analytical ability to interpret campaign data and inform strategic decisions

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.