VP Marketing - Stablecoins
Remote US
Strativ are partnered with a fast-growing stablecoin infrastructure platform built specifically for the traditional payments industry.
Backed by a top-tier Series A from premier fintech VCs and a global payments giant, they replace fragmented multi-vendor setups with a single, out-of-the-box digital asset infrastructure platform for PSPs, acquirers, and networks.
They are looking for a hands-on, strategic VP Marketing to own global positioning and establish the platform as the #1 stablecoin solution in payments. Reporting directly to the Co-Founder, this is a builder-level role with high autonomy and impact.
Key Responsibilities
- Brand & Positioning: Diagnose the market and build sharp, first-principles positioning, messaging hierarchies, and brand identity from scratch.
- Field Marketing & Global Events: Own Tier-1 global conference strategy (Money20/20, Fintech Meetup, Token 2049, MAG) end-to-end to drive business outcomes and executive relationships.
- Thought Leadership & PR: Lead content strategy, white papers, executive visibility, and media/analyst relations to shape industry perception.
- Digital & AI Search (AIO/SEO): Own digital brand expression and B2B discoverability optimized for modern AI search engines and Generative Engine Optimization (GEO).
- Execution & Operations: Direct internal marketing talent, oversee external agency partners (web dev), and systematically build out the marketing function.
Requirements
- Domain Expertise: In-house experience in stablecoins, digital assets, payments orchestration (e.g., Spreedly, Primer), PSPs, or payment networks.
- First-Principles Builder: High-ownership operator who executes directly rather than delegating to large teams and budgets.
- Event & Buyer Mastery: Deep knowledge of the payments conference circuit and B2B buyer psychology (trust, authority, social proof).