Head of Affiliate Marketing (Remote Opportunity)

Position: Head of Affiliate Marketing

Compensation: USD $100,000 - $130,000 per annum + up to 30% Performance Bonus

Total Annual Package: Up to USD $174,100

Location: Remote

Role Overview

Puffy is a top 5 mattress brand in the US, and we're seeking a results-driven Head of Affiliate Marketing to lead our affiliate program strategy and drive significant revenue growth through innovative partnership approaches. This role will be instrumental in expanding our affiliate network and optimizing program performance across the competitive D2C mattress landscape.

You'll establish and strengthen relationships with affiliate partners, identify unexplored channels, and continuously optimize campaigns to maximize ROI and support our position as an industry leader.

What Is In It For You:

This isn't just another affiliate marketing role. This is your chance to become a true industry architect.

1. Own the Affiliate Engine That Drives a Top 5 US Mattress Brand

You'll build and scale the affiliate partnerships that fuel millions in revenue. You're not optimizing someone else's strategy—you're architecting the entire program from partner recruitment to performance optimization. You'll negotiate with industry-leading affiliates, identify white-space opportunities, and create the testing frameworks that separate good programs from dominant ones. This is the role where you prove you can build, not just manage.

2. Partner with the 1%

Join an elite organization:

• 🏆 Top 5 Mattress Brand in US
• 🌍 Great Place to Work Certified
• 💡 Work with Forbes Council Member CEO

Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.

3. Embrace Radical Flexibility

Remote-first culture with genuine work-life integration. No commute. No cubicle. Just results. Design your workday around peak performance hours, not arbitrary office schedules. We measure output and impact, not time spent online.

4. Become the Go-To Expert in D2C Sleep Marketing

The sleep industry is exploding, and affiliate marketing is the battleground where brands win or lose. You'll gain insider knowledge of what drives conversions in this unique space—from content partnerships to PPC affiliates to emerging channels most marketers haven't touched. You'll build a track record that opens doors across the entire D2C ecosystem.

What You'll Need:

• Proven D2C Expertise: 5+ years of affiliate marketing experience in a B2C e-commerce environment within the North American sleep sector (USA/Canada)
• Proven Success in Onboarding and Scaling Organic Publishers and PPC Affiliate Partners
• Advanced Affiliate Knowledge: In-depth understanding of affiliate marketing channels, attribution models, and performance metrics (EPC, ROAS)
• Data & Analytics Skills: Proficiency in market-leading affiliate tracking tools (e.g., Impact or Partnerize) and secondary platforms (BrandVerity, Similarweb/Ahrefs, or Visual Ping)
• Performance-Driven Mindset: Demonstrated success in recruiting, activating, and optimizing top affiliates for maximum ROI
• Negotiation & Communication: Strong background in managing vendor/partner relationships, with excellent written and verbal communication
• Entrepreneurial Approach: Self-starter who thrives in fast-paced, high-growth environments and can adapt quickly to changing market dynamics

Good-to-Have:

• Paid Media Experience: Familiarity with running and optimizing paid acquisition campaigns in tandem with affiliate initiatives
• Startup/Scale-Up Exposure: Past work in a rapidly scaling company, comfortable navigating limited resources and swift pivots
• Global Market Insight: Experience coordinating with international partners and tailoring campaigns to diverse audiences

The Puffy DNA

We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.

• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.

✨ Your Total Compensation & Benefits💰 Compensation:

• Monthly performance bonuses (up to 30%)

🏥 Health & Protection:

• Comprehensive medical, dental, and vision insurance

🌴 Time Off:

• Generous Paid Time Off (PTO) + US Public holidays

💼 Work Environment:

• AI First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• Learning & development opportunities
• International team collaboration (14+ nationalities)

✅ Other Benefits:

• 401(k) with Company Match
• Free Puffy mattress post 6 months completion
• $1,000 Puffy/Halo Board store credit post 1 year completion

Ready to Shape Your Story?

Click "Apply" and take the first step.