Marketing Manager - Digital II

Position: Marketing Manager - Digital II Location: Remote Duration: Contract Job ID: 170421 Job Overview: The Digital Marketing Manager will play a pivotal role in establishing best-in-class programs and digital channels. This position is responsible for building the brand, driving customer success, and generating revenue through the adoption of training and certification products. The role involves collaborating with cross-functional teams, managing digital campaigns, and ensuring the effective execution of marketing strategies. Responsibilities:

• Assist Sales and Marketing teams in creating online sales strategies across all customer segments, providing valuable insights to reach target audiences.
• Develop a presence in Success Communities and other learning communities to maximize awareness of offerings and drive adoption of training and certification products.
• Collaborate with cross-functional teams, including Creative Services, Corporate Marketing, Sales, and Curriculum Development, to deliver world-class marketing programs.
• Develop targeted online customer acquisition strategies for all training products.
• Work with Sales and Marketing on tactical promotion initiatives to drive online, direct, and channel sales.
• Manage day-to-day execution of digital demand-generation activities, including SEM, SEO, web traffic, and conversion optimization.
• Coordinate company events, webinars, industry event sponsorships, and other campaign programs.
• Manage email marketing, newsletters, and customer-retention campaigns.
• Track, test, and optimize paid acquisition channels such as PPC, retargeting, and content syndication.
• Stay up-to-date with the latest digital marketing trends and tools.
• Provide reporting and analysis of campaigns and lead generation efforts.

Qualifications:

• Bachelor’s degree required; MBA preferred.
• 4+ years of relevant experience in online marketing, preferably in the technology sector.
• Proven ability to contribute on both strategic and operational levels.
• Outstanding communication skills with the ability to translate complex ideas into creative and compelling campaigns.
• Strong team player with excellent organizational and people skills.
• Experience managing digital and social campaigns and measuring their effectiveness.
• Experience managing vendors and agencies on creative and technology projects.
• Demonstrated knowledge of tools such as Salesforce, Radian6, Drupal, Eloqua, Omniture, Google Analytics, Tableau, Vimeo, and Vidyard.

About PTR Global: PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit www.ptrglobal.com

At PTR Global, we understand the importance of your privacy and security. We NEVER ASK job applicants to:

• Pay any fee to be considered for, submitted to, or selected for any opportunity.
• Purchase any product, service, or gift cards from us or for us as part of an application, interview, or selection process.
• Provide sensitive financial information such as credit card numbers or banking information. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup.

Pay Range: $55 - $60/hr. on W2

The specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work.

If you receive a suspicious message, email, or phone call claiming to be from PTR Global do not respond or click on any links. Instead, contact us directly at +1 214-740-2424. To report any concerns, please email us at legal@pinnacle1.com