Senior Director of Marketing

– Fully Remote (PST preferred) (Full-Time) PATH is seeking a Senior Director of Marketing to lead the development and execution of our marketing strategy, elevating our brand as a leader in sustainability. Reporting to the Chief Marketing Officer, this role will oversee a talented marketing team and collaborate across departments to drive brand awareness, consumer engagement, and revenue growth. The ideal candidate will bring:

• Strong team leadership and development skills
• A strategic and creative mindset to build innovative marketing campaigns
• The ability to collaborate effectively with cross-functional teams and stakeholders
• Resilience, curiosity, and a growth-oriented approach to challenges

This is a full-time position, fully remote (PST preferred), with opportunities to make a significant impact on PATH’s mission and growth. Compensation & BenefitsCompensation: Base salary starting at $165,000 plus performance-based bonus PATH offers competitive benefits for all full-time team members, including:

• 401k with a 6% employer match
• Flexible Time Off policy
• 12 company holidays + year-end company shutdown
• Communications and wellness stipends
• Medical, dental, and vision insurance
• Long-term and short-term disability insurance
• Life insurance

Responsibilities

• Strategic Marketing Leadership: Develop and implement marketing strategies that align with PATH’s mission and growth objectives, driving market share, brand awareness, and consumer engagement.
• Brand Management: Define and refine PATH’s brand architecture, target consumer segments, and positioning to ensure a consistent and compelling presence across all touchpoints.
• Integrated Campaign Execution: Plan and execute omnichannel campaigns that include digital, social media, influencer partnerships, experiential marketing, retail activations, and shopper marketing initiatives designed to influence purchase behavior.
• Social Media Excellence: Oversee the strategy and execution of social media platforms, ensuring engaging content, robust community management, and alignment with brand voice to amplify reach and impact.
• Merchandising and In-Store Presence: Partner with sales and operations teams to develop in-store merchandising strategies that maximize visibility, optimize shelf space, and drive velocity at retail.
• Velocity Growth: Analyze sales performance data to identify opportunities to improve product velocity and ensure effective execution of trade promotions and marketing activities at the store level.
• Tradeshow Leadership: Plan and manage tradeshow presence, including booth design, messaging, and pre/post-show marketing to maximize visibility and generate leads.
• Innovation Commercialization: Lead the go-to-market strategies for new products, partnerships, and formats, leveraging consumer insights and market data to ensure successful launches and market adoption.
• Data-Driven Decision Making: Collaborate with insights teams to analyze market trends, consumer behavior, campaign performance, and shopper data, using these insights to refine and optimize marketing efforts.
• Budget Management: Oversee the marketing budget, ensuring resources are allocated effectively to balance growth with ROI while prioritizing key initiatives like social media, shopper marketing, and tradeshows.
• Cross-Functional Collaboration: Work closely with sales, operations, and product development teams to align marketing initiatives with overall business goals and support key launches, merchandising efforts, and in-store execution.
• Team Leadership: Build, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence.
• Cultural Relevance: Stay ahead of trends to ensure PATH’s marketing strategy evolves with the pace of culture, keeping the brand relevant and impactful across all platforms, from social media to in-store experiences.

Qualifications

• Experience: 7+ years of senior-level marketing experience, ideally within CPG, beverage, or sustainability-focused brands.
• Leadership: Proven ability to lead and grow high-performing teams while building strong cross-functional relationships.
• Expertise: Deep knowledge of brand strategy, digital marketing, integrated campaigns, and retail marketing.
• Analytical Skills: Strong ability to use data and insights to inform strategies and measure success.
• Communication: Exceptional interpersonal and presentation skills, with the ability to influence at all levels of an organization.
• Adaptability: Thrives in fast-paced environments, managing multiple priorities with focus and agility.
• Industry Knowledge: Experience in CPG and retail, with a proven record of collaborating with sales teams to expand distribution and product portfolios.
• Tools Proficiency: Skilled in using marketing analytics platforms, CRM tools, and market research software.

What We Offer

• Opportunity to shape the future of a growing division within our company.
• Competitive salary and benefits package.
• A collaborative and innovative company culture.
• The chance to make a meaningful impact on sustainability through your work.

We are proud to be an Equal Opportunity/Affirmative Action Employer. PATH does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. While the range above is for the expectations as laid out in the job description, the final offer amount will depend on the factors listed above.