Role Description The Director of Product Marketing is a full-time, remote role responsible for defining and executing product marketing strategies that drive awareness, adoption, and revenue growth. This role involves leading market research initiatives to understand customer needs, competitive landscapes, and industry trends. The Director will develop product positioning and messaging, create and manage go-to-market plans for new and existing offerings, and collaborate with cross-functional teams to ensure alignment. Day-to-day tasks include building sales enablement materials, partnering with sales and product teams to refine value propositions, tracking performance of marketing initiatives, and optimizing programs based on data and feedback. The Director will also mentor team members, manage key stakeholder relationships, and ensure all product marketing activities support the firm’s strategic objectives.
Qualifications
- Strong Market Research skills, including customer insights, competitive analysis, and segmentation.
- Experience developing and executing Go-to-Market Strategy across product launches and lifecycle stages.
- Proficiency in crafting clear, differentiated Messaging and positioning for complex services or solutions.
- Background in Sales Enablement, including creating collateral, playbooks, and training materials for revenue teams.
- Solid foundation in Marketing, with experience in demand generation, content development, and campaign management.
- Proven leadership experience managing cross-functional initiatives and influencing stakeholders at multiple levels.
- Strong analytical skills with the ability to interpret data, build business cases, and measure marketing impact.
- Excellent written and verbal communication skills, with the ability to present complex concepts clearly.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
- Experience in professional services, consulting, or B2B environments is highly beneficial.