This role will own the positioning and go-to-market story for technical offerings in a fast-moving B2B environment. You will partner closely with product, sales, and analyst relations teams to sharpen differentiation, support launches, and translate complex capabilities into clear market value. The ideal candidate brings a strong blend of market insight, competitive intelligence, and commercial storytelling to influence both internal stakeholders and external audiences.
Location: Remote - US based candidates only, no visa sponsorship available
Compensation: $180,000 – $200,000 annually
Responsibilities
- Develop product positioning, messaging, and value propositions
- Lead go-to-market planning and execution for product launches
- Build sales enablement assets and train sellers and partners
- Maintain competitive intelligence and conduct win/loss analysis
- Conduct market research to sharpen differentiation and identify opportunities
- Act as the voice of the market to inform the product roadmap
- Create collateral that communicates product value to key stakeholders
- Brief industry analysts and support evaluations alongside Analyst Relations
- 4 to 7 years of B2B SaaS product marketing experience with successful launches
- Experience in cybersecurity, risk, or enterprise software preferred
- Exceptional writing and storytelling skills for technical concepts
- Strong competitive analysis and market research abilities
- Proven cross-functional collaboration and influence skills
- Analytical mindset with data-driven decision-making
- Proficiency in Salesforce, HubSpot, Marketo, and sales enablement tools
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Competitive salary and stock options
- Health benefits and unlimited PTO
- Parental leave and tuition reimbursements
- Additional country-specific benefits