Account Based Marketing (ABM) Manager

Company Description

Founded in 2008, Gerben IP (Gerben Perrott PLLC) is a boutique trademark law firm based in Washington, DC. Known for providing high-quality legal services at affordable prices, Gerben IP serves clients across all 50 U.S. states and over 70 foreign jurisdictions. The firm currently manages over 11,000 active trademark registrations in 30+ countries. The firm also routinely polices and enforces trademarks for its clients and litigates before the TTAB and in Federal Court.

Role Description

We are seeking an Account-Based Marketing (ABM) Manager to join our team. This is a full-time, remote position responsible for strategizing, executing, and optimizing targeted marketing campaigns to identify in-house counsel teams that need assistance managing trademark portfolios. You will work to research and identify potential clients, create personalized content, and assist with other marketing priorities at the firm.

Qualifications

• Strong research skills.
• Content creation skills such as writing, graphic design and video editing.
• Proven ability to work independently in a remote environment
• Experience in marketing or business development in a professional services industry
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Familiarity with marketing automation tools and CRM platforms is a plus