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Paid Search & Web Strategy Specialist

Digi Solutions
Department:Marketing
Type:REMOTE
Region:Washington, D.C
Location:Baltimore, MD
Experience:Mid-Senior level
Salary:$50,000 - $90,000
Skills:
GOOGLE ADSLINKEDIN ADSMETA ADVERTISINGSEOGOOGLE ANALYTICSCONVERSION TRACKINGWORDPRESSHTMLCSSAI TOOLS
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Job Description

Posted on: May 15, 2026

Most digital marketing jobs want someone to “manage campaigns.”

We’re looking for someone who can help build growth.

At Digi Solutions, we’re not trying to be another slow-moving agency with disconnected departments, endless meetings, and cookie-cutter marketing strategies. We’re building a faster, AI-forward company focused on real business growth, operational innovation, scalable systems, and marketing that actually performs.

The person we’re looking for understands that paid search is not just about launching ads.

It’s about:

  • understanding client psychology,
  • improving conversion flow,
  • building trust with business owners,
  • understanding how SEO, SEM, and web development all work together,
  • identifying technical and strategic opportunities,
  • helping websites actually convert,
  • and confidently communicating strategy and results in a way clients understand.

The ideal candidate understands how paid search, SEO, web development, user experience, and conversion optimization all work together to drive measurable growth.Best-performing team members are the ones who can walk into a client meeting, explain what’s happening clearly, calm concerns professionally, identify growth opportunities, improve retention, and help grow the relationship long-term.If you only want to “touch campaigns” quietly in the background, this probably is not the role for you.But if you:

  • genuinely enjoy strategy conversations,
  • understand how paid search, SEO, analytics, websites, and conversion optimization all connect,
  • know how to identify issues beyond just ad performance,
  • like solving problems,
  • want to help innovate,
  • and want your income and growth tied to the value you create…

then this role has significant upside.

We work with local service businesses, hospitality brands, and automotive companies that expect real performance and communication — not fluff.

Responsibilities

  • Manage and optimize Google Ads campaigns (Search, Performance Max, Display, etc.)
  • Manage and optimize LinkedIn Ads and Meta advertising campaigns
  • Monitor campaign performance, budgets, conversions, and ROI
  • Lead recurring client strategy and performance meetings
  • Build strong client relationships through communication, responsiveness, and strategic guidance
  • Identify upsell and growth opportunities within accounts
  • Help improve SEO performance and organic visibility
  • Support website updates, troubleshooting, landing page improvements, and conversion optimization
  • Understand how website structure, SEO, and paid search all impact performance together
  • Analyze campaign and website data to identify opportunities and solve problems proactively
  • Communicate clearly with leadership regarding client performance, concerns, and strategic opportunities
  • Stay informed on AI trends, automation tools, and evolving digital advertising strategies
  • Contribute innovative ideas, systems, and process improvements that help clients and the company grow

Qualifications

  • Professional experience managing paid search campaigns
  • Strong understanding of Google Ads, Google Analytics, conversion tracking, and reporting
  • Working SEO knowledge, including on-page optimization and technical awareness
  • Experience with WordPress or similar website/CMS platforms
  • Strong communication and client-facing skills
  • Ability to confidently lead client conversations and recurring meetings
  • Ability to identify growth opportunities and think strategically
  • Positive attitude and strong problem-solving skills
  • Ability to adapt in a fast-moving, evolving environment
  • Must currently reside in the United States

Preferred

  • Experience in automotive or lead-generation marketing
  • HTML/CSS or web development experience
  • Familiarity with AI tools and marketing automation
  • Experience improving landing page conversion rates
  • Experience upselling or expanding existing client accounts

Compensation & GrowthThis role has strong long-term growth potential for someone who can combine strategy, communication, innovation, and client retention successfully.Additional compensation opportunities may become available through:

  • account growth,
  • upsells,
  • recurring client retention,
  • strategic contribution,
  • and leadership expansion.

Why Join Digi?

  • Fast-moving, innovation-focused environment
  • Opportunity to help shape AI-forward marketing systems
  • Work closely with leadership and strategy teams
  • Real opportunity for growth and increased responsibility
  • Collaborative culture focused on innovation, execution, and results

If interested, please submit your resume to apply.To move forward in the interview process, applicants will be asked to further discuss:

  • Paid search, web, and SEO experience
  • Client communication and account growth experience
  • Portfolio or campaign examples
  • Platforms/tools they specialize in

Pay: $50,000.00 - $90,000.00 per yearBenefits:

  • Dental insurance
  • Health insurance
  • Vision insurance
  • Work Location: Remote
Originally posted on LinkedIn

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