Digital Media Buyer - Remote, Latin America

Overview Digital Media Buyer - Remote, Latin America. Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. We are expanding and seeking a data-driven media buyer who can plan, execute, and optimize media strategies across multiple platforms with a focus on delivering results and building brands. Responsibilities

• Media Buying & Strategy
• Execute data-driven media buying strategies that align with client goals and target audiences.
• Conduct market research to identify the most effective media channels.
• Analyze historical campaign data to inform media mix and performance projections.
• Recommend channel-specific budgets and optimize spend based on performance metrics.
• Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.

Campaign Execution & Management

• Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
• Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
• Track key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.

Budget Management

• Manage and allocate media budgets effectively across channels to maximize campaign performance.
• Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within targets.
• Identify opportunities for cost-saving without compromising campaign effectiveness.

Skills & Qualifications

• 3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
• Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
• Proven track record of managing performance marketing campaigns with a focus on results.
• Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
• Exceptional analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Self-motivated, detail-oriented, and able to work independently and as part of a team.
• Proficiency with media buying and planning tools.

Company Benefits

• Competitive salary and bonuses, including performance-based increases.
• Generous paid-time-off policy
• Flexible working hours
• Work remotely
• Continuing education, training, conferences
• Company-sponsored coursework, exams, and certifications

Being a consultant in our team is a fun, challenging, and rewarding career choice. You will have the opportunity to work on a variety of projects for our clients and collaborate with professionals using modern technologies. #J-18808-Ljbffr